Federal contractor profile

GUD MARKETING, INC

UEI FKD4T4JNH6D8CAGE 3SCU1Company website ↗

Active
Woman Owned Small BusinessWoman Owned BusinessSmall Business

Overview

Legal name
GUD MARKETING, INC
Also known as
GUD MARKETING
Registered location
LANSING, MI, USA
Website
Company website ↗
Primary NAICS
541810 — Advertising Agencies
Latest award activity
Feb 7, 2025
Read company summary

GUD MARKETING, INC is associated with UEI FKD4T4JNH6D8 and CAGE 3SCU1 in public federal records. AcornBids currently links 1 prime award totaling $154.5K in obligations to this entity. Its largest recorded federal customer by obligations is Environmental Protection Agency. Its recorded federal awards include work classified as Marketing Consulting Services. These categories describe the loaded award records, not a complete list of company capabilities. Its primary SAM.gov NAICS is 541810 (Advertising Agencies). Its public SAM.gov registration lists LANSING, MI, USA.

At a glance

Lifetime prime obligations$154.5K
Prime awards1
Awards with future end dates0
Top-agency concentration
Not available

Why this customer concentration

Detailed agency totals are not available in this stored profile.

Largest positive coded-agency total ÷ all positive coded-agency totals × 100

Missing data is shown as unavailable.

Prime contract obligations across loaded award records. Obligations are not revenue or contract ceilings. Summary updated Oct 15, 2026. Refresh pending; these totals may be out of date.

Business information

Public SAM.gov registration details.

Legal name
GUD MARKETING, INC
Doing business as
GUD MARKETING
UEI
FKD4T4JNH6D8
CAGE
3SCU1
Registered address
1223 TURNER ST STE 101, LANSING, MI, 48906, USA
Registration status
Active
Primary NAICS
541810 — Advertising Agencies
SAM activation
Nov 14, 2025
Initial registration
Mar 12, 2004
Entity start
Aug 18, 1978
SAM updated
Nov 14, 2025
Registration expires
Nov 12, 2026
Fiscal year end
Dec 31
Place of incorporation
MI, USA

View SAM.gov source

Research brief

Source facts

  • Loaded prime-award records link 1 awards and $154,523 in reported obligations to this legal entity. Source
  • Recorded awards include Marketing Consulting Services (NAICS 541613); this classification is not proof of every company capability. Source
  • An example award describes: THE PURPOSE OF THIS REQUIREMENT IS TO PROCURE SERVICES IN THE DEVELOPMENT OF THE GLRI ACTION PLAN IV. Source

Federal award analysis

Net transaction obligations by federal fiscal period.

Selected transaction obligations$-74.0K
Prime contracts

Reported transaction obligations by federal fiscal period; includes deobligations. Missing transactions are not estimated. Coverage: 1 of 1 selected awards. Select a period to explore its awards.

Recent federal awards

Prime contract awards. Select an award to review its history and source evidence.

Award / descriptionAwarding agencyObligationsStart dateEnd date
68HE0523F0028THE PURPOSE OF THIS REQUIREMENT IS TO PROCURE SERVICES IN THE DEVELOPMENT OF THE GLRI ACTION PLAN IV.Environmental Protection Agency$154.5KJan 3, 2023Sep 30, 2024

Registration, certifications & contacts

Registration evidenceDate
SAM updatedNov 14, 2025
Source loadedOct 17, 2026
Initial registrationMar 12, 2004
Entity startAug 18, 1978

Registration classifications: Woman Owned Small Business, Woman Owned Business, Small Business. These are separate from the reported certificates above.

IndustryReported size status
512110 — Motion Picture and Video ProductionNot reported
512240 — Sound Recording StudiosNot reported
541430 — Graphic Design ServicesNot reported
541511 — Custom Computer Programming ServicesNot reported
541613 — Marketing Consulting ServicesNot reported
541810 — Advertising AgenciesNot reported
541820 — Public Relations AgenciesNot reported
541830 — Media Buying AgenciesNot reported
541840 — Media RepresentativesNot reported
541850 — Indoor and Outdoor Display AdvertisingNot reported
541860 — Direct Mail AdvertisingNot reported
541870 — Advertising Material Distribution ServicesNot reported
541890 — Other Services Related to AdvertisingNot reported
541910 — Marketing Research and Public Opinion PollingNot reported
711510 — Independent Artists, Writers, and PerformersNot reported
ContactRolePublished contact methodsEvidenceSource date
DEBBIE HORAKGovernment businessContact method not publishedSAM registrationNot available
DEBBIE HORAKElectronic businessContact method not publishedSAM registrationNot available
Registered industries
  • 512110 — Motion Picture and Video Production
  • 512240 — Sound Recording Studios
  • 541430 — Graphic Design Services
  • 541511 — Custom Computer Programming Services
  • 541613 — Marketing Consulting Services
  • 541810 — Advertising Agencies
  • 541820 — Public Relations Agencies
  • 541830 — Media Buying Agencies
  • 541840 — Media Representatives
  • 541850 — Indoor and Outdoor Display Advertising
  • 541860 — Direct Mail Advertising
  • 541870 — Advertising Material Distribution Services
  • 541890 — Other Services Related to Advertising
  • 541910 — Marketing Research and Public Opinion Polling
  • 711510 — Independent Artists, Writers, and Performers

Registration classifications and published certificates do not by themselves establish eligibility for a particular solicitation. View SAM source

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About GUD MARKETING, INC

What products and services appear in its federal awards?

Recorded award industries: 541613 — Marketing Consulting Services.

Recorded products and services: R708 — Public Relations Services(includes writing services, event planning and management, media relations, radio and television analysis, and press services).

Examples from recent award records:

These records describe federal award work, not every company capability. Review the award evidence.

Where is the company registered?

1223 TURNER ST STE 101, LANSING, Michigan 48906, United States

Registered location from SAM.gov; award performance locations may differ.

Explore related contractor directories

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Data coverage and methodology

Sources: SAM.gov registration, USAspending awards and transactions, and linked supporting records. Prime contract obligations, IDV ceilings and assistance amounts are kept separate. Missing records are not zero activity. Company claims are labeled separately. Recompete signals are rule-based scores out of 100. Positioning windows are AcornBids estimates.

Disclosed relationships only. Missing records do not establish that a contractor has no partners. Ambiguous parent award identifiers are excluded.

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