GOOD ROOTS HOLDINGS LLC is associated with UEI GW12J8VUYNK4 and CAGE 18R20 in public federal records. AcornBids currently links 1 prime award totaling $48.7K in obligations to this entity. Its largest recorded federal customer by obligations is Department of Homeland Security. Its recorded federal awards include work classified as Hotels (except Casino Hotels) and Motels. These categories describe the loaded award records, not a complete list of company capabilities. Its primary SAM.gov NAICS is 721110 (Hotels (except Casino Hotels) and Motels). Its public SAM.gov registration lists ESCONDIDO, CA, USA.
Detailed agency totals are not available in this stored profile.
Largest positive coded-agency total ÷ all positive coded-agency totals × 100
Missing data is shown as unavailable.
Prime contract obligations across loaded award records. Obligations are not revenue or contract ceilings. Summary updated Oct 16, 2026. Refresh pending; these totals may be out of date.
Public SAM.gov registration details.
Source facts
Net transaction obligations by federal fiscal period.
Reported transaction obligations by federal fiscal period; includes deobligations. Missing transactions are not estimated. Coverage: 1 of 1 selected awards. Select a period to explore its awards.
Prime contract awards. Select an award to review its history and source evidence.
| Award / description | Awarding agency | Obligations | Start date | End date |
|---|---|---|---|---|
| 70Z03026CCLEV0047FY26 AIRSTA DETROIT / AIRFAC WAUKEGAN CREW LODGING | Department of Homeland Security | $48.7K | Jun 18, 2026 | Sep 8, 2026 |
| Registration evidence | Date |
|---|---|
| SAM updated | Feb 23, 2026 |
| Source loaded | Sep 19, 2026 |
| Initial registration | Feb 11, 2026 |
| Entity start | Mar 7, 2025 |
Registration classifications: Self Certified Small Disadvantaged Business, Small Business. These are separate from the reported certificates above.
| Industry | Reported size status |
|---|---|
| 721110 — Hotels (except Casino Hotels) and Motels | Not reported |
| Contact | Role | Published contact methods | Evidence | Source date |
|---|---|---|---|---|
| ZHIRSTY M LAULU | Government business | Contact method not published | SAM registration | Not available |
| ZHIRSTY M LAULU | Electronic business | Contact method not published | SAM registration | Not available |
Registration classifications and published certificates do not by themselves establish eligibility for a particular solicitation. View SAM source
Explore the customer, work and award-size evidence behind each match.
Recorded award industries: 721110 — Hotels (except Casino Hotels) and Motels.
Recorded products and services: V231 — Lodging - Hotel/Motel.
Examples from recent award records:
These records describe federal award work, not every company capability. Review the award evidence.
1505 VISTA VERDE DR, ESCONDIDO, California 92026, United States
Registered location from SAM.gov; award performance locations may differ.
721110 — Hotels (except Casino Hotels) and Motels.
Primary SAM.gov NAICS classification.
Department of Homeland Security.
Sources: SAM.gov registration, USAspending awards and transactions, and linked supporting records. Prime contract obligations, IDV ceilings and assistance amounts are kept separate. Missing records are not zero activity. Company claims are labeled separately. Recompete signals are rule-based scores out of 100. Positioning windows are AcornBids estimates.
Disclosed relationships only. Missing records do not establish that a contractor has no partners. Ambiguous parent award identifiers are excluded.
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