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Federal contractor profile

NEW DIRECTIONS IN SALES, INC

UEI HANUHSE728G7CAGE 0WSH3

Active
Woman Owned Small BusinessWoman Owned BusinessSmall Business

Overview

Legal name
NEW DIRECTIONS IN SALES, INC
Registered location
GRIMES, IA, USA
Primary NAICS
423690 — Other Electronic Parts and Equipment Merchant Wholesalers
Latest award activity
Mar 11, 2026
Read company summary

NEW DIRECTIONS IN SALES, INC is associated with UEI HANUHSE728G7 and CAGE 0WSH3 in public federal records. AcornBids currently links 3 prime awards totaling $8.6K in obligations to this entity. Its largest recorded federal customer by obligations is Department of Transportation. Its recorded federal awards include work classified as Other Electronic Parts and Equipment Merchant Wholesalers; Petroleum Lubricating Oil and Grease Manufacturing. These categories describe the loaded award records, not a complete list of company capabilities. Its primary SAM.gov NAICS is 423690 (Other Electronic Parts and Equipment Merchant Wholesalers). Its public SAM.gov registration lists GRIMES, IA, USA.

At a glance

Lifetime prime obligations$8.6K
Prime awards3
Awards with future end dates0
Top-agency concentration
Not available

Why this customer concentration

Detailed agency totals are not available in this stored profile.

Largest positive coded-agency total ÷ all positive coded-agency totals × 100

Missing data is shown as unavailable.

Prime contract obligations across loaded award records. Obligations are not revenue or contract ceilings. Summary updated Sep 20, 2026. Refresh pending; these totals may be out of date.

Business information

Public SAM.gov registration details.

Legal name
NEW DIRECTIONS IN SALES, INC
UEI
HANUHSE728G7
CAGE
0WSH3
Registered address
2003 SE 37TH ST STE A, GRIMES, IA, 50111, USA
Registration status
Active
Primary NAICS
423690 — Other Electronic Parts and Equipment Merchant Wholesalers
SAM activation
Dec 3, 2025
Initial registration
Dec 30, 2001
Entity start
Aug 1, 1989
SAM updated
Dec 3, 2025
Registration expires
Dec 3, 2026
Fiscal year end
Dec 31
Place of incorporation
IA, USA

View SAM.gov source

Federal award analysis

Net transaction obligations by federal fiscal period.

Transaction history is not available in the loaded data. Annual funding is not estimated from current award totals.

Recent federal awards

Prime contract awards. Select an award to review its history and source evidence.

Award / descriptionAwarding agencyObligationsStart dateEnd date
SPE4A618P12478504859066!LUBRICANT,SOLID FILDepartment of Defense$81Oct 19, 2017Jun 29, 2026
6973GH20P00364ASSETS IN SUPPORT OF THE NAS OTHER FUNCTIONSDepartment of Transportation$13.3KNov 7, 2019Nov 12, 2025
6973GH21P06489ASSETS IN SUPPORT OF THE NASDepartment of Transportation$8.5KSep 27, 2021Feb 18, 2022
Explore, filter and export all awards →SubcontractsGrants & subgrants

Registration, certifications & contacts

Registration evidenceDate
SAM updatedDec 3, 2025
Source loadedSep 19, 2026
Initial registrationDec 30, 2001
Entity startAug 1, 1989

Registration classifications: Self Certified Small Disadvantaged Business, Woman Owned Small Business, Woman Owned Business, Small Business. These are separate from the reported certificates above.

IndustryReported size status
423690 — Other Electronic Parts and Equipment Merchant WholesalersNot reported
ContactRolePublished contact methodsEvidenceSource date
MELINDA RYANGovernment businessContact method not publishedSAM registrationNot available
MELINDA RYANAlternate government businessContact method not publishedSAM registrationNot available
MELINDA RYANElectronic businessContact method not publishedSAM registrationNot available
DON RYANAlternate electronic businessContact method not publishedSAM registrationNot available
Registered industries
  • 423690 — Other Electronic Parts and Equipment Merchant Wholesalers

Registration classifications and published certificates do not by themselves establish eligibility for a particular solicitation. View SAM source

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About NEW DIRECTIONS IN SALES, INC

What products and services appear in its federal awards?

Recorded award industries: 423690 — Other Electronic Parts and Equipment Merchant Wholesalers; 324191 — Petroleum Lubricating Oil and Grease Manufacturing.

Recorded products and services: 5998 — Electrical and Electronic Assemblies; Boards, Cards, and Associated Hardware; 9150 — Oils and Greases: Cutting, Lubricating, and Hydraulic; 6210 — Indoor and Outdoor Electric Lighting Fixtures.

Examples from recent award records:

These records describe federal award work, not every company capability. Review the award evidence.

Where is the company registered?

2003 SE 37TH ST STE A, GRIMES, Iowa 50111, United States

Registered location from SAM.gov; award performance locations may differ.

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Data coverage and methodology

Sources: SAM.gov registration, USAspending awards and transactions, and linked supporting records. Prime contract obligations, IDV ceilings and assistance amounts are kept separate. Missing records are not zero activity. Company claims are labeled separately. Recompete signals are rule-based scores out of 100. Positioning windows are AcornBids estimates.

No official subaward rows are loaded, so Acorn does not claim known teaming relationships.

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