Federal contractor profile

THE NIELSEN COMPANY (US), LLC

UEI KW6KXKLLRP33CAGE 1XND8

Active
Small Business

Overview

Legal name
THE NIELSEN COMPANY (US), LLC
Also known as
A. C. NIELSEN CO
Registered location
NEW YORK, NY, USA
Primary NAICS
541890 — Other Services Related to Advertising
Latest award activity
Aug 25, 2026
Read company summary

THE NIELSEN COMPANY (US), LLC is associated with UEI KW6KXKLLRP33 and CAGE 1XND8 in public federal records. AcornBids currently links 4 prime awards totaling $1.3M in obligations to this entity. Its largest recorded federal customer by obligations is Department of Health and Human Services. Its recorded federal awards include work classified as Marketing Research and Public Opinion Polling; Motion Picture and Video Distribution. These categories describe the loaded award records, not a complete list of company capabilities. Its primary SAM.gov NAICS is 541890 (Other Services Related to Advertising). Its public SAM.gov registration lists NEW YORK, NY, USA.

At a glance

Lifetime prime obligations$1.3M
Prime awards4
Awards with future end dates2
Top-agency concentration
Not available

Why this customer concentration

Detailed agency totals are not available in this stored profile.

Largest positive coded-agency total ÷ all positive coded-agency totals × 100

Missing data is shown as unavailable.

Prime contract obligations across loaded award records. Obligations are not revenue or contract ceilings. Summary updated Sep 27, 2026. Refresh pending; these totals may be out of date.

Business information

Public SAM.gov registration details.

Legal name
THE NIELSEN COMPANY (US), LLC
Doing business as
A. C. NIELSEN CO
UEI
KW6KXKLLRP33
CAGE
1XND8
Registered address
675 AVENUE OF THE AMERICAS, NEW YORK, NY, 10010, USA
Registration status
Active
Primary NAICS
541890 — Other Services Related to Advertising
SAM activation
Oct 14, 2025
Initial registration
Mar 15, 2002
Entity start
Oct 1, 2008
SAM updated
Oct 14, 2025
Registration expires
Oct 10, 2026
Fiscal year end
Dec 31
Place of incorporation
DE, USA

View SAM.gov source

Federal award analysis

Net transaction obligations by federal fiscal period.

Transaction history is not available in the loaded data. Annual funding is not estimated from current award totals.

Recent federal awards

Prime contract awards. Select an award to review its history and source evidence.

Award / descriptionAwarding agencyObligationsStart dateEnd date
273FCC25C0010SUBSCRIPTION FOR NIELSEN LOCAL TV VIEW AND LOCAL TV RATINGSFederal Communications Commission$187.5KOct 1, 2025Sep 30, 2030
HQ051625CE008NIELSEN MEDIA RESEARCH DATADepartment of Defense$107.3KSep 29, 2025Sep 28, 2030
75D30120C07953NIELSEN TV RATINGS DATEDepartment of Health and Human Services$835.0KMay 22, 2020Apr 22, 2025
HQ051625PE002METADATA SUPPORTDepartment of Defense$172.9KJan 18, 2025Jan 17, 2026

Upcoming positioning windows

Modeled recompete windows are estimates, not announced solicitations or guarantees.

NIELSEN MEDIA RESEARCH DATA
Department of Defense$107.3K obligationsEnds Sep 28, 2030
Recompete signal 15/100

Why this recompete signal

The original per-signal inputs are unavailable in this stored profile.

Stored score: 15/100

The award detail page links to the underlying source record.

SUBSCRIPTION FOR NIELSEN LOCAL TV VIEW AND LOCAL TV RATINGS
Federal Communications Commission$187.5K obligationsEnds Sep 30, 2030
Recompete signal 25/100

Why this recompete signal

The original per-signal inputs are unavailable in this stored profile.

Stored score: 25/100

The award detail page links to the underlying source record.

Registration, certifications & contacts

Registration evidenceDate
SAM updatedOct 14, 2025
Source loadedSep 26, 2026
Initial registrationMar 15, 2002
Entity startOct 1, 2008

Registration classifications: Small Business. These are separate from the reported certificates above.

IndustryReported size status
541890 — Other Services Related to AdvertisingNot reported
541910 — Marketing Research and Public Opinion PollingNot reported
ContactRolePublished contact methodsEvidenceSource date
STANLEY HUIGovernment businessContact method not publishedSAM registrationNot available
JULIE MULLERAlternate government businessContact method not publishedSAM registrationNot available
JULIE MULLERElectronic businessContact method not publishedSAM registrationNot available
KAREN CAINAlternate electronic businessContact method not publishedSAM registrationNot available
Registered industries
  • 541890 — Other Services Related to Advertising
  • 541910 — Marketing Research and Public Opinion Polling

Registration classifications and published certificates do not by themselves establish eligibility for a particular solicitation. View SAM source

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About THE NIELSEN COMPANY (US), LLC

What products and services appear in its federal awards?

Recorded award industries: 541910 — Marketing Research and Public Opinion Polling; 512120 — Motion Picture and Video Distribution.

Recorded products and services: R499 — Other Professional Services; T099 — Other Photographic, Mapping, Printing, and Publication Services; DD01 — Support services for delivery processes including IT Service Management (ITSM), Project Program and Portfolio (PPM), and Operations Centers (NOC, GOC). ITSM processes include incident, problem and change management services as part of the ITSM program. IT Project Management includes support for agile and continuous improvement/development (CI/CD)..

Examples from recent award records:

These records describe federal award work, not every company capability. Review the award evidence.

Where is the company registered?

675 AVENUE OF THE AMERICAS, NEW YORK, New York 10010, United States

Registered location from SAM.gov; award performance locations may differ.

Explore related contractor directories

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Data coverage and methodology

Sources: SAM.gov registration, USAspending awards and transactions, and linked supporting records. Prime contract obligations, IDV ceilings and assistance amounts are kept separate. Missing records are not zero activity. Company claims are labeled separately. Recompete signals are rule-based scores out of 100. Positioning windows are AcornBids estimates.

No official subaward rows are loaded, so Acorn does not claim known teaming relationships.

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