Where is the company registered?
1830 FOUNTAIN DR UNIT 1505, RESTON, Virginia 20190, United States
Registered location from SAM.gov; award performance locations may differ.
Active
Small Business
Overview
- Legal name
- HEART AND MIND STRATEGIES LLC
- Also known as
- HEART & MIND STRATEGIES
- Registered location
- RESTON, VA, USA
- Website
- Company website ↗
- Primary NAICS
- 541910 — Marketing Research and Public Opinion Polling
- Latest award activity
- Not available
Read company summary
HEART AND MIND STRATEGIES LLC is associated with UEI LATRJSFHVQZ3 and CAGE 6UZ96 in public federal records. AcornBids currently links 0 prime awards totaling $0 in obligations to this entity. Its primary SAM.gov NAICS is 541910 (Marketing Research and Public Opinion Polling). Its public SAM.gov registration lists RESTON, VA, USA.
At a glance
Lifetime prime obligations$0
Prime awards0
Awards with future end dates0
Top-agency concentration
Not available
Why this customer concentration
Detailed agency totals are not available in this stored profile.
Largest positive coded-agency total ÷ all positive coded-agency totals × 100
Missing data is shown as unavailable.
Prime contract obligations across loaded award records. Obligations are not revenue or contract ceilings. Summary updated Oct 11, 2026. Refresh pending; these totals may be out of date.
Business information
Public SAM.gov registration details.
- Legal name
- HEART AND MIND STRATEGIES LLC
- Doing business as
- HEART & MIND STRATEGIES
- UEI
- LATRJSFHVQZ3
- CAGE
- 6UZ96
- Registered address
- 1830 FOUNTAIN DR UNIT 1505, RESTON, VA, 20190, USA
- Registration status
- Active
- Primary NAICS
- 541910 — Marketing Research and Public Opinion Polling
- SAM activation
- Feb 28, 2026
- Initial registration
- Feb 25, 2013
- Entity start
- May 30, 2008
- SAM updated
- Feb 28, 2026
- Registration expires
- Feb 18, 2027
- Fiscal year end
- Dec 31
- Place of incorporation
- VA, USA
Research brief
Source facts
- Loaded prime-award records link 0 awards and $0 in reported obligations to this legal entity. Source
Federal award analysis
Net transaction obligations by federal fiscal period.
Transaction history is not available in the loaded data. Annual funding is not estimated from current award totals.
Recent federal awards
Prime contract awards. Select an award to review its history and source evidence.
No matching records in the loaded data.
Registration, certifications & contacts
| Registration evidence | Date |
|---|---|
| SAM updated | Feb 28, 2026 |
| Source loaded | Sep 19, 2026 |
| Initial registration | Feb 25, 2013 |
| Entity start | May 30, 2008 |
Registration classifications: Small Business. These are separate from the reported certificates above.
| Industry | Reported size status |
|---|---|
| 541511 — Custom Computer Programming Services | Not reported |
| 541512 — Computer Systems Design Services | Not reported |
| 541611 — Administrative Management and General Management Consulting Services | Not reported |
| 541612 — Human Resources Consulting Services | Not reported |
| 541613 — Marketing Consulting Services | Not reported |
| 541618 — Other Management Consulting Services | Not reported |
| 541690 — Other Scientific and Technical Consulting Services | Not reported |
| 541720 — Research and Development in the Social Sciences and Humanities | Not reported |
| 541810 — Advertising Agencies | Not reported |
| 541820 — Public Relations Agencies | Not reported |
| 541890 — Other Services Related to Advertising | Not reported |
| 541910 — Marketing Research and Public Opinion Polling | Not reported |
| 541990 — All Other Professional, Scientific, and Technical Services | Not reported |
| Contact | Role | Published contact methods | Evidence | Source date |
|---|---|---|---|---|
| ROYAL H SMITH | Government business | Contact method not published | SAM registration | Not available |
| BEN CUSTER | Alternate government business | Contact method not published | SAM registration | Not available |
| ROYAL H SMITH | Electronic business | Contact method not published | SAM registration | Not available |
| ROYAL H SMITH | Alternate electronic business | Contact method not published | SAM registration | Not available |
Registered industries
- 541511 — Custom Computer Programming Services
- 541512 — Computer Systems Design Services
- 541611 — Administrative Management and General Management Consulting Services
- 541612 — Human Resources Consulting Services
- 541613 — Marketing Consulting Services
- 541618 — Other Management Consulting Services
- 541690 — Other Scientific and Technical Consulting Services
- 541720 — Research and Development in the Social Sciences and Humanities
- 541810 — Advertising Agencies
- 541820 — Public Relations Agencies
- 541890 — Other Services Related to Advertising
- 541910 — Marketing Research and Public Opinion Polling
- 541990 — All Other Professional, Scientific, and Technical Services
Registered products and services
- R422 — Market Research and Public Opinion Services (includes telephone and field interviews, focus testing, and surveys)
- R702 — Data Collection Services
Registration classifications and published certificates do not by themselves establish eligibility for a particular solicitation. View SAM source
About HEART AND MIND STRATEGIES LLC
What is its primary registered industry?
541910 — Marketing Research and Public Opinion Polling.
Primary SAM.gov NAICS classification.
Data coverage and methodology
Sources: SAM.gov registration, USAspending awards and transactions, and linked supporting records. Prime contract obligations, IDV ceilings and assistance amounts are kept separate. Missing records are not zero activity. Company claims are labeled separately. Recompete signals are rule-based scores out of 100. Positioning windows are AcornBids estimates.
Disclosed relationships only. Missing records do not establish that a contractor has no partners. Ambiguous parent award identifiers are excluded.
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