Federal contractor profile
TRUE NORTH COMMUNICATIONS INC
UEI P1YSWCJHXFZ4CAGE 3U1E3
Active
Overview
- Legal name
- TRUE NORTH COMMUNICATIONS INC
- Also known as
- FCB NY
- Registered location
- NEW YORK, NY, USA
- Primary NAICS
- 541810 — Advertising Agencies
- Latest award activity
- Jul 21, 2026
Read company summary
TRUE NORTH COMMUNICATIONS INC is associated with UEI P1YSWCJHXFZ4 and CAGE 3U1E3 in public federal records. AcornBids currently links 6 prime awards totaling $593.6M in obligations to this entity. Its largest recorded federal customer by obligations is Department of Health and Human Services. Its recorded federal awards include work classified as Advertising Agencies. These categories describe the loaded award records, not a complete list of company capabilities. Its primary SAM.gov NAICS is 541810 (Advertising Agencies). Its public SAM.gov registration lists NEW YORK, NY, USA.
At a glance
Lifetime prime obligations$593.6M
Prime awards6
Awards with future end dates4
Top-agency concentration
Not available
Why this customer concentration
Detailed agency totals are not available in this stored profile.
Largest positive coded-agency total ÷ all positive coded-agency totals × 100
Missing data is shown as unavailable.
Prime contract obligations across loaded award records. Obligations are not revenue or contract ceilings. Summary updated Sep 28, 2026. Refresh pending; these totals may be out of date.
Business information
Public SAM.gov registration details.
- Legal name
- TRUE NORTH COMMUNICATIONS INC
- Doing business as
- FCB NY
- UEI
- P1YSWCJHXFZ4
- CAGE
- 3U1E3
- Registered address
- 111 W 33RD ST, NEW YORK, NY, 10001, USA
- Registration status
- Active
- Primary NAICS
- 541810 — Advertising Agencies
- SAM activation
- Oct 24, 2025
- Initial registration
- Mar 25, 2019
- Entity start
- Jan 1, 1942
- SAM updated
- Oct 24, 2025
- Registration expires
- Oct 22, 2026
- Fiscal year end
- Dec 31
- Place of incorporation
- DE, USA
Federal award analysis
Net transaction obligations by federal fiscal period.
Transaction history is not available in the loaded data. Annual funding is not estimated from current award totals.
Recent federal awards
Prime contract awards. Select an award to review its history and source evidence.
| Award / description | Awarding agency | Obligations | Start date | End date |
|---|---|---|---|---|
| 75F40125F19005CTP NATIONAL PUBLIC EDUCATION CAMPAIGNS PROGRAM | Department of Health and Human Services | $51.2M | Jul 23, 2025 | Jul 5, 2029 |
| 75F40124F19003NATIONAL EDUCATION CAMPAIGN PROGRAM TASK ORDER | Department of Health and Human Services | $77.1M | Sep 11, 2024 | Jan 11, 2028 |
| 75F40123F19002NATIONAL EDUCATION CAMPAIGN PROGRAM TASK ORDER | Department of Health and Human Services | $95.8M | Aug 25, 2023 | Dec 31, 2026 |
| 75F40126F19004PROTECTING AMERICANS FROM TOBACCO-RELATED HEALTH RISKS AND CHRONIC DISEASE | Department of Health and Human Services | $82.5M | Jul 1, 2026 | Jun 30, 2031 |
| 75F40121F19001CTP NATIONAL EDUCATION CAMPAIGN PROGRAM TO1 | Department of Health and Human Services | $287.1M | Sep 20, 2021 | Mar 31, 2025 |
| 75F40121D00016THE CENTER FOR TOBACCO PRODUCTS PUBLIC EDUCATION CAMPAIGN | Department of Health and Human Services | $900.0M | Jul 6, 2021 | Not available |
Upcoming positioning windows
Modeled recompete windows are estimates, not announced solicitations or guarantees.
Registration, certifications & contacts
| Registration evidence | Date |
|---|---|
| SAM updated | Oct 24, 2025 |
| Source loaded | Sep 26, 2026 |
| Initial registration | Mar 25, 2019 |
| Entity start | Jan 1, 1942 |
| Industry | Reported size status |
|---|---|
| 541810 — Advertising Agencies | Not reported |
| Contact | Role | Published contact methods | Evidence | Source date |
|---|---|---|---|---|
| JOE PETITO | Government business | Contact method not published | SAM registration | Not available |
| JOE PETITO | Electronic business | Contact method not published | SAM registration | Not available |
Registered industries
- 541810 — Advertising Agencies
Registration classifications and published certificates do not by themselves establish eligibility for a particular solicitation. View SAM source
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About TRUE NORTH COMMUNICATIONS INC
What products and services appear in its federal awards?
Recorded award industries: 541810 — Advertising Agencies.
Recorded products and services: R426 — Communications Services.
Examples from recent award records:
These records describe federal award work, not every company capability. Review the award evidence.
Where is the company registered?
111 W 33RD ST, NEW YORK, New York 10001, United States
Registered location from SAM.gov; award performance locations may differ.
What is its primary registered industry?
541810 — Advertising Agencies.
Primary SAM.gov NAICS classification.
Which federal agencies are represented in its awards?
Department of Health and Human Services.
Data coverage and methodology
Sources: SAM.gov registration, USAspending awards and transactions, and linked supporting records. Prime contract obligations, IDV ceilings and assistance amounts are kept separate. Missing records are not zero activity. Company claims are labeled separately. Recompete signals are rule-based scores out of 100. Positioning windows are AcornBids estimates.
No official subaward rows are loaded, so Acorn does not claim known teaming relationships.
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