Overview
- Legal name
- ALLIANCE ACTIVATION, LLC
- Also known as
- ALLIANCE ACTIVATION LLC
- Registered location
- ATLANTA, GA, USA
- Website
- Company website ↗
- Primary NAICS
- 541830 — Media Buying Agencies
- Latest award activity
- Feb 20, 2025
Read company summary
ALLIANCE ACTIVATION, LLC is associated with UEI P4LUL3TG4LM5 and CAGE 8E3G5 in public federal records. AcornBids currently links 3 prime awards totaling $10.0K in obligations to this entity. Its largest recorded federal customer by obligations is Department of Defense. Its recorded federal awards include work classified as Public Relations Agencies. These categories describe the loaded award records, not a complete list of company capabilities. Its primary SAM.gov NAICS is 541830 (Media Buying Agencies). Its public SAM.gov registration lists ATLANTA, GA, USA.
At a glance
Prime contract obligations across loaded award records. Obligations are not revenue or contract ceilings. Summary updated Oct 17, 2026. Refresh pending; these totals may be out of date.
Business information
Public SAM.gov registration details.
- Legal name
- ALLIANCE ACTIVATION, LLC
- Doing business as
- ALLIANCE ACTIVATION LLC
- UEI
- P4LUL3TG4LM5
- CAGE
- 8E3G5
- Registered address
- 5665 NEW NORTHSIDE DR STE 540, ATLANTA, GA, 30328, USA
- Registration status
- E
- Primary NAICS
- 541830 — Media Buying Agencies
- SAM activation
- Mar 27, 2025
- Initial registration
- Sep 6, 2019
- Entity start
- Jan 30, 2012
- SAM updated
- Mar 25, 2026
- Registration expires
- Mar 25, 2026
- Fiscal year end
- Dec 31
- Place of incorporation
- GA, USA
Research brief
Source facts
- Loaded prime-award records link 3 awards and $9,988 in reported obligations to this legal entity. Source
- Recorded awards include Public Relations Agencies (NAICS 541820); this classification is not proof of every company capability. Source
- An example award describes: PROVISIONS AT RRB EVENTS AT COAHULLA CREEK AND SEQUOYAH HIGH SCHOOLS. Source
Federal award analysis
Net transaction obligations by federal fiscal period.
Reported transaction obligations by federal fiscal period; includes deobligations. Missing transactions are not estimated. Histories follow awards currently assigned to this recipient and may include transactions under an earlier recipient. Coverage: 3 of 3 selected awards. Select a period to explore its awards.
Funding change
Dated, valued transaction obligations in equal-length adjacent periods; missing records are unknown. Default: last completed federal fiscal year. Percentage is unavailable when the prior period has no positive reported obligations.
| Measure | Reported value |
|---|---|
| Current period | Oct 1, 2025 – Sep 30, 2026 |
| Current obligations | Not reported |
| Prior period | Oct 1, 2024 – Sep 30, 2025 |
| Prior obligations | $10.0K |
| Change | Not reported |
| Growth | Not comparable |
Where the work is performed
State tile map; darker tiles have larger absolute net obligations. Outlined tiles indicate net deobligations. Unshaded tiles have no reported transactions in this selection. Other locations appear in the table.
Agencies
| Category | Period obligations | Awards |
|---|---|---|
| Department of Defense | $10.0K | 3 |
Offices
| Category | Period obligations | Awards |
|---|---|---|
| W7M3 USPFO ACTIVITY GA ARNG | $10.0K | 3 |
Naics
| Category | Period obligations | Awards |
|---|---|---|
| 541820 — Public Relations Agencies | $10.0K | 3 |
Psc
| Category | Period obligations | Awards |
|---|---|---|
| R699 — Other Administrative Support Services | $10.0K | 3 |
Vehicles
| Category | Period obligations | Awards |
|---|---|---|
| W912JM23A0003 | $10.0K | 3 |
States
| Category | Period obligations | Awards |
|---|---|---|
| GA | $10.0K | 3 |
Set Asides
| Category | Period obligations | Awards |
|---|---|---|
| SMALL BUSINESS SET ASIDE - TOTAL | $7.6K | 2 |
| NO SET ASIDE USED. | $2.4K | 1 |
Recent federal awards
Prime contract awards. Select an award to review its history and source evidence.
| Award / description | Awarding agency | Obligations | Start date | End date |
|---|---|---|---|---|
| W912JM25FA012PROVISIONS AT RRB EVENTS AT COAHULLA CREEK AND SEQUOYAH HIGH SCHOOLS. | Department of Defense | $2.2K | Feb 20, 2025 | Feb 21, 2025 |
| W912JM25FA008RRB - BPA CALL 24-26 AA | Department of Defense | $2.4K | Jan 14, 2025 | Jan 15, 2025 |
| W912JM25FA002RRB BPA CALL #16 - #19 | Department of Defense | $5.4K | Dec 18, 2024 | Dec 20, 2024 |
Registration, certifications & contacts
| Registration evidence | Date |
|---|---|
| SAM updated | Mar 25, 2026 |
| Source loaded | Sep 2, 2026 |
| Initial registration | Sep 6, 2019 |
| Entity start | Jan 30, 2012 |
Registration classifications: Self Certified Small Disadvantaged Business, Veteran Owned Business, Small Business. These are separate from the reported certificates above.
| Industry | Reported size status |
|---|---|
| 541613 — Marketing Consulting Services | Not reported |
| 541810 — Advertising Agencies | Not reported |
| 541830 — Media Buying Agencies | Not reported |
| Contact | Role | Published contact methods | Evidence | Source date |
|---|---|---|---|---|
| JOHN CRISTADORO | Government business | Contact method not published | SAM registration | Not available |
| ROBERT WATSON | Alternate government business | Contact method not published | SAM registration | Not available |
| JOHN CRISTADORO | Electronic business | Contact method not published | SAM registration | Not available |
| ROBERT WATSON | Alternate electronic business | Contact method not published | SAM registration | Not available |
Registered industries
- 541613 — Marketing Consulting Services
- 541810 — Advertising Agencies
- 541830 — Media Buying Agencies
Registration classifications and published certificates do not by themselves establish eligibility for a particular solicitation. View SAM source
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Data coverage and methodology
Sources: SAM.gov registration, USAspending awards and transactions, and linked supporting records. Prime contract obligations, IDV ceilings and assistance amounts are kept separate. Missing records are not zero activity. Company claims are labeled separately. Recompete signals are rule-based scores out of 100. Positioning windows are AcornBids estimates.
Disclosed relationships only. Missing records do not establish that a contractor has no partners. Ambiguous parent award identifiers are excluded.
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