Federal contract award
12314423F0298
MARKETING AND REGULATORY PROGRAM (MRP) TRANSFORMING THE U. S. FOOD SYSTEM
Award details
Obligations, current value and potential value describe different measures; they are never added together.
| Field | Reported value |
|---|---|
| Agency | Department of Agriculture |
| Office | USDA, OCP-POD-ACQ-MGMT-BRANCH-FTC |
| NAICS | 541810 — Advertising Agencies |
| PSC | R499 — Other Professional Services |
| Parent award / vehicle | 47QRAA19D0010 |
| Set-aside | Not reported |
| Pricing type | LABOR HOURS |
| Obligations | $333.0K |
| Current contract value | $333.0K |
| Potential contract value / ceiling | $333.0K |
| Start date | May 31, 2023 |
| Current end date | Sep 30, 2025 |
| Potential end date | Sep 30, 2025 |
| Latest award activity | Feb 20, 2025 |
| Source loaded | Sep 26, 2026 |
Funding and modification history
Showing the latest 4 of 4 loaded transactions. Negative values are deobligations.
| Date | Modification | Obligation change | Description |
|---|---|---|---|
| Feb 20, 2025 | P00003 | $-967.0K | USDA MARKETING AND REGULATORY PROGRAM (MRP) TRANSFORMING THE U. S. FOOD SYSTEM |
| Feb 14, 2025 | P00002 | $0 | MARKETING AND REGULATORY PROGRAM (MRP) TRANSFORMING THE U. S. FOOD SYSTEM TERMINATION FOR THE GOVERNMENT'S CONVENIENCE |
| Sep 17, 2024 | P00001 | $0 | MARKETING AND REGULATORY PROGRAM (MRP) TRANSFORMING THE U. S. FOOD SYSTEM EXTEND THE PERIOD OF PERFORMANCE |
| May 31, 2023 | 0 | $1.3M | MARKETING AND REGULATORY PROGRAM (MRP) TRANSFORMING THE U. S. FOOD SYSTEM |
Research next steps
- Confirm the ordering vehicle and your eligibility or a qualified teaming route.
- Review the award scope and buyer evidence before making a bid/no-bid decision.