Federal contract award
36C77623C0104
VHA RECRUITMENT MARKETING & ADVERTISING CAMPAIGN
Award details
Obligations, current value and potential value describe different measures; they are never added together.
| Field | Reported value |
|---|---|
| Agency | Department of Veterans Affairs |
| Office | RPO CENTRAL (36C24C) |
| NAICS | 541613 — Marketing Consulting Services |
| PSC | R701 — Advertising Services |
| Parent award / vehicle | Not reported |
| Set-aside | SERVICE DISABLED VETERAN OWNED SMALL BUSINESS SET-ASIDE |
| Pricing type | FIRM FIXED PRICE |
| Obligations | $32.1M |
| Current contract value | $32.1M |
| Potential contract value / ceiling | $39.4M |
| Start date | Sep 25, 2023 |
| Current end date | Sep 24, 2027 |
| Potential end date | Sep 24, 2028 |
| Latest award activity | Aug 26, 2026 |
| Source loaded | Sep 19, 2026 |
Funding and modification history
Showing the latest 13 of 13 loaded transactions. Negative values are deobligations.
| Date | Modification | Obligation change | Description |
|---|---|---|---|
| Aug 26, 2026 | P00012 | $7.3M | VHA RECRUITMENT MARKETING & ADVERTISING CAMPAIGN OY 2 - EO 14398 |
| Jul 1, 2026 | P00011 | $0 | VHA RECRUITMENT MARKETING & ADVERTISING CAMPAIGN OY 2 - EO 14398 |
| May 18, 2026 | P00010 | $-34.3K | VHA RECRUITMENT MARKETING & ADVERTISING CAMPAIGN OY 2 |
| Sep 30, 2025 | P00009 | $1.0M | VHA RECRUITMENT MARKETING & ADVERTISING CAMPAIGN OY 2 |
| Sep 10, 2025 | P00008 | $-0 | VHA RECRUITMENT MARKETING & ADVERTISING CAMPAIGN OY 2 |
| Aug 6, 2025 | P00007 | $7.3M | VHA RECRUITMENT MARKETING & ADVERTISING CAMPAIGN OY 2 |
| Apr 10, 2025 | P00006 | $0 | VHA RECRUITMENT MARKETING & ADVERTISING CAMPAIGN MOD P00003 |
| Mar 31, 2025 | P00004 | $-30.9K | VHA RECRUITMENT MARKETING & ADVERTISING CAMPAIGN MOD P00003 |
| Mar 7, 2025 | P00005 | $-3.3M | VHA RECRUITMENT MARKETING & ADVERTISING CAMPAIGN. TERMINATION FOR CONVENIENCE AGREEMENT. EO: RADICAL TRANSPARENCY ABOUT WASTEFUL SPENDING. |
| Nov 20, 2024 | P00003 | $0 | VHA RECRUITMENT MARKETING & ADVERTISING CAMPAIGN MOD P00003 |
| Aug 1, 2024 | P00002 | $9.9M | VHA RECRUITMENT MARKETING & ADVERTISING CAMPAIGN OY1 OF 4 |
| Mar 13, 2024 | P00001 | $0 | VHA RECRUITMENT MARKETING & ADVERTISING CAMPAIGN |
| Sep 25, 2023 | 0 | $9.9M | VHA RECRUITMENT MARKETING & ADVERTISING CAMPAIGN |
Estimated positioning window
Sep 24, 2027 – Mar 24, 2028
55/100
Why this recompete signal
Contract timing and recorded acquisition signals at the time of calculation.
Stored score: 55/100. Available recorded signals: 50 points.
- Contract end 2028-09-24 (700 days from calculation)
- +25 points
- 1 historical awards in this buyer and category group
- +0 points
- 13 recorded award transactions
- +10 points
- Latest award action: 2026-08-26
- +5 points
- Parent award identifier recorded
- +0 points
- Solicitation identifier recorded
- +10 points
- Linked official forecast
- +0 points
- Calculated on
- 2026-10-25 10:18:04.631876+00:00
The historical group combines buyer, NAICS, and PSC. Multiple awards in this group do not by themselves establish repeated competitions.
Rule-based research score; it does not measure your chance of winning.
This older calculation does not retain a complete reproducible breakdown. Missing or changed inputs are not assigned invented points: Original award-value bonus input.
Recompete score calculated Oct 25, 2026.
Buyer contacts from matching notices
Matched on exact award/solicitation identifier and awarding agency. Source dates describe the notice, not current contact verification.
| Contact | Role | Published contact methods | Evidence | Source date |
|---|---|---|---|---|
| Adeitra Jimmison | Contract Specialist | Adeitra.Jimmison@va.gov | Source | Jul 6, 2023 |
| Charles M McKenzie | Contract Specialist | charles.mckenzie@va.gov | Source | Jun 29, 2023 |
| Adeitra Jimmison | Contract Specialist | Adeitra.Jimmison@va.gov | Source | Jun 15, 2023 |
| Charles M McKenzie | Contract Specialist | charles.mckenzie@va.gov | Source | May 24, 2023 |
| charles.mckenzie@va.gov | Charles McKenzie | charles.mckenzie@va.gov 216-447-8300 | Source | May 24, 2023 |
Research next steps
- Check the linked forecast or SAM for a confirmed solicitation and current timing.
- Verify whether remaining options may extend performance beyond the current end date.
- Check the stated set-aside against the solicitation and current certifications.
- Review the award scope and buyer evidence before making a bid/no-bid decision.