Federal contract award
W9124D21F0508
UPFRONT MEDIA - ARMY
Award details
Obligations, current value and potential value describe different measures; they are never added together.
| Field | Reported value |
|---|---|
| Agency | Department of Defense |
| Office | W6QM MICC-FT KNOX |
| NAICS | 541810 — Advertising Agencies |
| PSC | R701 — Advertising Services |
| Parent award / vehicle | W9124D19D0001 |
| Set-aside | Not reported |
| Pricing type | COST NO FEE |
| Obligations | $42.6M |
| Current contract value | $42.6M |
| Potential contract value / ceiling | $42.6M |
| Start date | Sep 27, 2021 |
| Current end date | Sep 26, 2022 |
| Potential end date | Sep 26, 2022 |
| Latest award activity | Jun 16, 2025 |
| Source loaded | Aug 15, 2026 |
Funding and modification history
Showing the latest 1 of 1 loaded transactions. Negative values are deobligations.
| Date | Modification | Obligation change | Description |
|---|---|---|---|
| Jun 16, 2025 | P00005 | $-812.7K | DE-OB SUBCLIN 0023AE UPFRONT MEDIA - ARMY VAMP, SUBCLIN 0023AC USAREC LOCAL MEDIA, SUBCLIN 0023AD USACC LOCAL MEDIA. |
Research next steps
- Confirm the ordering vehicle and your eligibility or a qualified teaming route.
- Review the award scope and buyer evidence before making a bid/no-bid decision.