Federal contract award
W9124D25F0024
FY25 LOCAL MARKETING, SOCIAL & EARNED MEDIA, AND OPERATIONAL INFRASTRUCTURE TASK ORDER.
Award details
Obligations, current value and potential value describe different measures; they are never added together.
| Field | Reported value |
|---|---|
| Agency | Department of Defense |
| Office | W6QM MICC-FT KNOX |
| NAICS | 541810 — Advertising Agencies |
| PSC | R701 — Advertising Services |
| Parent award / vehicle | W9124D19D0001 |
| Set-aside | Not reported |
| Pricing type | COST PLUS FIXED FEE |
| Obligations | $89.1M |
| Current contract value | $91.7M |
| Potential contract value / ceiling | $91.7M |
| Start date | Nov 16, 2024 |
| Current end date | Nov 15, 2025 |
| Potential end date | Nov 15, 2025 |
| Latest award activity | Jan 15, 2026 |
| Source loaded | Sep 19, 2026 |
Funding and modification history
Showing the latest 22 of 22 loaded transactions. Negative values are deobligations.
| Date | Modification | Obligation change | Description |
|---|---|---|---|
| Jan 15, 2026 | P00021 | $0 | FY25 LOCAL MEDIA, SOCIAL MEDIA AND OPERATIONAL INFRASTRUCTURE (LSO) |
| Nov 4, 2025 | P00020 | $23.9K | FY25 LOCAL MEDIA, SOCIAL MEDIA AND OPERATIONAL INFRASTRUCTURE (LSO) |
| Sep 26, 2025 | P00019 | $-988.6K | FY25 LOCAL MEDIA, SOCIAL MEDIA AND OPERATIONAL INFRASTRUCTURE (LSO) |
| Aug 28, 2025 | P00018 | $4.7M | CLIN 1013AA (LABOR/ODE SOCIAL & EARNED) DEOB OF $280,000.00 IN COSTS TO REFLECT A FULLY FUNDED TOTAL OF $16,126,348.26. |
| Jul 30, 2025 | P00017 | $50.0K | OVERBURN CLINN 1022AE |
| Jul 16, 2025 | P00016 | $1.6M | ARNG INCREMENTAL FUNDING |
| Jul 15, 2025 | P00015 | $-1.6M | ARNG INCREMENTAL FUNDING ADJUSTMENT |
| Jul 14, 2025 | P00014 | $-5.4M | STOP WORK REMOVE CIVILIAN EVENTS NATIONAL & TACF |
| Jun 18, 2025 | P00013 | $1.7M | INC FUNDING CLIN 1013AA |
| Jun 10, 2025 | P00012 | $58.6K | PROVIDE ADDITIONAL FUNDING FOR THE PURCHASE OF MEDIA IN SUPPORT OF THE LOCAL SUPPORT AND SOCIAL & EARNED WORKSTREAMS EXPANSION UNDER LTD 25-0003 |
| May 30, 2025 | P00011 | $5.0M | INCREMENTAL FUNDING TO SUBCLINS 1022AB LOCAL MEDIA ARNG SMSP AND SUBCLIN 1005AB ARNG LOCAL SUPPORT SMSP |
| Apr 10, 2025 | P00010 | $0 | FY25 LSO TACF FEE CORRECTION CLIN 1011AA |
| Mar 27, 2025 | P00009 | $5.0M | INC FUNDING TO SUBCLINS 1005AC LOCAL SUPPORT (ARNG SMSP VIRS) AND SUBCLIN 1022AB LOCAL MEDIA (ARNG SMSP). |
| Mar 10, 2025 | P00008 | $-7.4K | LSO TACF CHANGE ORDER DEFINIZATION |
| Jan 30, 2025 | P00007 | $9.0M | FY25 LSO INC FUND |
| Jan 24, 2025 | P00006 | $0 | FY25 DRIFT CAR WRAP |
| Dec 30, 2024 | P00005 | $2.2M | FY25 LSO TASK ORDER CHANGE ORDER MODIFICATION TO INCORPORATE ADDITIONAL CIVILIAN EVENTS. |
| Dec 4, 2024 | P00004 | $3.0M | ARNG SMSP INCREMENTAL FUNDING MODIFICATION |
| Nov 26, 2024 | P00002 | $-520.0K | CORRECT INCREMENTAL FUNDING MOD P00001 |
| Nov 26, 2024 | P00003 | $520.0K | INCREMENTAL FUNDING 1023AA |
| Nov 25, 2024 | P00001 | $32.1M | INCREMENTAL FUNDING |
| Nov 13, 2024 | 0 | $32.6M | FY25 LOCAL MARKETING, SOCIAL & EARNED MEDIA, AND OPERATIONAL INFRASTRUCTURE TASK ORDER. |
Research next steps
- Confirm the ordering vehicle and your eligibility or a qualified teaming route.
- Review the award scope and buyer evidence before making a bid/no-bid decision.