Federal contract award
W9124D26FA006
THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY.
Award details
Obligations, current value and potential value describe different measures; they are never added together.
| Field | Reported value |
|---|---|
| Agency | Department of Defense |
| Office | W6QM MICC-FT KNOX |
| NAICS | 541810 — Advertising Agencies |
| PSC | R701 — Advertising Services |
| Parent award / vehicle | W9124D19D0001 |
| Set-aside | Not reported |
| Pricing type | COST PLUS FIXED FEE |
| Obligations | $80.1M |
| Current contract value | $80.3M |
| Potential contract value / ceiling | $80.3M |
| Start date | Nov 16, 2025 |
| Current end date | Nov 15, 2026 |
| Potential end date | Nov 15, 2026 |
| Latest award activity | Jun 12, 2026 |
| Source loaded | Sep 26, 2026 |
Funding and modification history
Showing the latest 15 of 15 loaded transactions. Negative values are deobligations.
| Date | Modification | Obligation change | Description |
|---|---|---|---|
| Jun 12, 2026 | P00014 | $2.1M | THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY. |
| May 27, 2026 | P00013 | $1.9M | THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY. |
| May 14, 2026 | P00012 | $0 | THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY. |
| May 5, 2026 | P00011 | $1.6M | THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY. |
| Mar 26, 2026 | P00010 | $2.9K | THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY. |
| Mar 23, 2026 | P00009 | $927.7K | THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY. |
| Mar 18, 2026 | P00008 | $-426.9K | THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY. |
| Feb 24, 2026 | P00007 | $18.7M | THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY. |
| Feb 17, 2026 | P00006 | $0 | THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY. |
| Jan 15, 2026 | P00005 | $1.0M | THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY. |
| Jan 6, 2026 | P00004 | $17.8M | THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY. |
| Dec 18, 2025 | PZ0003 | $-4.3K | THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY. |
| Dec 8, 2025 | P00002 | $30.8M | THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY. |
| Nov 20, 2025 | P00001 | $973.2K | THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY. |
| Nov 12, 2025 | 0 | $6.1M | THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY. |
Estimated positioning window
Oct 25, 2026 – Jan 23, 2027
Recompete signal: . Rule-based research score; positioning dates are estimates.
85/100
Why this recompete signal
Contract timing and recorded acquisition signals at the time of calculation.
Stored score: 85/100. Available recorded signals: 80 points.
- Contract end 2026-11-15 (21 days from calculation)
- +35 points
- 36 historical awards in this buyer and category group
- +15 points
- 15 recorded award transactions
- +10 points
- Latest award action: 2026-06-12
- +5 points
- Parent award identifier recorded
- +5 points
- Solicitation identifier recorded
- +10 points
- Linked official forecast
- +0 points
- Calculated on
- 2026-10-25 10:18:04.631876+00:00
The historical group combines buyer, NAICS, and PSC. Multiple awards in this group do not by themselves establish repeated competitions.
Rule-based research score; it does not measure your chance of winning.
This older calculation does not retain a complete reproducible breakdown. Missing or changed inputs are not assigned invented points: Original award-value bonus input.
Recompete score calculated Oct 25, 2026.
Research next steps
- Check the linked forecast or SAM for a confirmed solicitation and current timing.
- Confirm the ordering vehicle and your eligibility or a qualified teaming route.
- Review the award scope and buyer evidence before making a bid/no-bid decision.