Federal contract award
W912L224C0002
LEAD GENERATION AND MANAGEMENT
Award details
Obligations, current value and potential value describe different measures; they are never added together.
| Field | Reported value |
|---|---|
| Agency | Department of Defense |
| Office | W7MV USPFO ACTIVITY AZ ARNG |
| NAICS | 541613 — Marketing Consulting Services |
| PSC | R701 — Advertising Services |
| Parent award / vehicle | Not reported |
| Set-aside | WOMEN OWNED SMALL BUSINESS |
| Pricing type | FIRM FIXED PRICE |
| Obligations | $495.0K |
| Current contract value | $495.0K |
| Potential contract value / ceiling | $495.0K |
| Start date | Aug 7, 2024 |
| Current end date | Aug 14, 2027 |
| Potential end date | Aug 14, 2027 |
| Latest award activity | May 27, 2026 |
| Source loaded | Sep 26, 2026 |
Funding and modification history
Showing the latest 3 of 3 loaded transactions. Negative values are deobligations.
| Date | Modification | Obligation change | Description |
|---|---|---|---|
| May 27, 2026 | P00002 | $245.0K | THIS REQUIREMENT WILL MANAGE AND CREATE LEADS, PRODUCED BY DIFFERENT MEDIA PLATFORMS, THAT ARE ORGANIZED AND QUANTITATIVE, RESULTING IN QUALIFIED RECRUITMENT LEADS. MONTHLY INVOICING SHALL BE IN ACCORDANCE WITH THE CONTRACT. |
| Aug 11, 2025 | P00001 | $125.0K | THIS REQUIREMENT WILL MANAGE AND CREATE LEADS, PRODUCED BY DIFFERENT MEDIA PLATFORMS, THAT ARE ORGANIZED AND QUANTITATIVE, RESULTING IN QUALIFIED RECRUITMENT LEADS. MONTHLY INVOICING SHALL BE IN ACCORDANCE WITH THE CONTRACT. |
| Aug 7, 2024 | 0 | $125.0K | LEAD GENERATION AND MANAGEMENT |
Estimated positioning window
Oct 25, 2026 – Feb 14, 2027
60/100
Why this recompete signal
Contract timing and recorded acquisition signals at the time of calculation.
Stored score: 60/100. Available recorded signals: 55 points.
- Contract end 2027-08-14 (293 days from calculation)
- +35 points
- 1 historical awards in this buyer and category group
- +0 points
- 3 recorded award transactions
- +5 points
- Latest award action: 2026-05-27
- +5 points
- Parent award identifier recorded
- +0 points
- Solicitation identifier recorded
- +10 points
- Linked official forecast
- +0 points
- Calculated on
- 2026-10-25 10:18:04.631876+00:00
The historical group combines buyer, NAICS, and PSC. Multiple awards in this group do not by themselves establish repeated competitions.
Rule-based research score; it does not measure your chance of winning.
This older calculation does not retain a complete reproducible breakdown. Missing or changed inputs are not assigned invented points: Original award-value bonus input.
Recompete score calculated Oct 25, 2026.
Research next steps
- Check the linked forecast or SAM for a confirmed solicitation and current timing.
- Check the stated set-aside against the solicitation and current certifications.
- Review the award scope and buyer evidence before making a bid/no-bid decision.