Federal contract award
W912LN24CA006
PLACEMENT OF RADIO AND TELEVISION ADVERTISING FOR THE RECRUITMENT AND RETENTION BATTALION USING THE NCSA PROGRAM
Award details
Obligations, current value and potential value describe different measures; they are never added together.
| Field | Reported value |
|---|---|
| Agency | Department of Defense |
| Office | W7N4 USPFO ACTIVITY VT ARNG |
| NAICS | 541810 — Advertising Agencies |
| PSC | R701 — Advertising Services |
| Parent award / vehicle | Not reported |
| Set-aside | NO SET ASIDE USED. |
| Pricing type | FIRM FIXED PRICE |
| Obligations | $318.2K |
| Current contract value | $318.2K |
| Potential contract value / ceiling | $662.4K |
| Start date | Sep 29, 2024 |
| Current end date | Sep 28, 2026 |
| Potential end date | Sep 28, 2028 |
| Latest award activity | Jul 10, 2025 |
| Source loaded | Aug 15, 2026 |
Funding and modification history
Showing the latest 2 of 2 loaded transactions. Negative values are deobligations.
| Date | Modification | Obligation change | Description |
|---|---|---|---|
| Jul 10, 2025 | P00002 | $162.2K | PLACEMENT OF RADIO AND TELEVISION ADVERTISING FOR THE RECRUITMENT AND RETENTION BATTALION USING THE NCSA PROGRAM |
| Apr 29, 2025 | P00001 | $0 | PLACEMENT OF RADIO AND TELEVISION ADVERTISING FOR THE RECRUITMENT AND RETENTION BATTALION USING THE NCSA PROGRAM |
Estimated positioning window
Sep 28, 2027 – Mar 28, 2028
35/100
Why this recompete signal
Contract timing and recorded acquisition signals at the time of calculation.
Stored score: 35/100. Available recorded signals: 30 points.
- Contract end 2028-09-28 (697 days from calculation)
- +25 points
- 1 historical awards in this buyer and category group
- +0 points
- 2 recorded award transactions
- +5 points
- Latest award action: 2025-07-10
- +0 points
- Parent award identifier recorded
- +0 points
- Solicitation identifier recorded
- +0 points
- Linked official forecast
- +0 points
- Calculated on
- 2026-11-01 10:17:53.997580+00:00
The historical group combines buyer, NAICS, and PSC. Multiple awards in this group do not by themselves establish repeated competitions.
Rule-based research score; it does not measure your chance of winning.
This older calculation does not retain a complete reproducible breakdown. Missing or changed inputs are not assigned invented points: Original award-value bonus input.
Recompete score calculated Nov 1, 2026.
Research next steps
- Check the linked forecast or SAM for a confirmed solicitation and current timing.
- Verify whether remaining options may extend performance beyond the current end date.
- Check the stated set-aside against the solicitation and current certifications.
- Review the award scope and buyer evidence before making a bid/no-bid decision.