IDV vehicle
W9124D19D0001
US ARMY MARKETING AND ADVERTISING PROGRAM. CEILING FOR THIS IDIQ IS $4 BILLION.
Award details
Obligations, current value and potential value describe different measures; they are never added together.
| Field | Reported value |
|---|---|
| Agency | Department of Defense |
| Office | W6QM MICC-FT KNOX |
| NAICS | 541810 — Advertising Agencies |
| PSC | R701 — Advertising Services |
| Parent award / vehicle | Not reported |
| Set-aside | NO SET ASIDE USED. |
| Pricing type | ORDER DEPENDENT (IDV ALLOWS PRICING ARRANGEMENT TO BE DETERMINED SEPARATELY FOR EACH ORDER) |
| Obligations | $0 |
| Current contract value | Not reported |
| Potential contract value / ceiling | $4.0B |
| Start date | Nov 20, 2018 |
| Current end date | Not available |
| Potential end date | Not available |
| Latest award activity | May 27, 2026 |
| Source loaded | Sep 19, 2026 |
Funding and modification history
Showing the latest 20 of 20 loaded transactions. Negative values are deobligations.
| Date | Modification | Obligation change | Description |
|---|---|---|---|
| May 27, 2026 | P00019 | $0 | ARMY ADVERTISING AND MARKETING |
| Feb 13, 2025 | P00018 | $0 | EXERCISES AWARD TERM 2 OPTION YEAR OF ARMY MARKETING AND ADVERTISING PROGRAM CONTRACT |
| Nov 26, 2024 | P00017 | $0 | MODIFICATION PROVIDES FOR GOARMY CONTACT CENTER (GACC) CAPABILITY EXPANSION UNDER THE ARMY MARKETING AND ADVERTISING PROGRAM CONTRACT. |
| May 16, 2024 | P00016 | $0 | MODIFICATION TO UPDATE AWARD TERM PLAN & GFP CLAUSES |
| Jan 31, 2024 | P00015 | $0 | MODIFICATION PROVIDES FOR PRODUCT MANAGEMENT / APPROACH ACTIVITIES TO BE ADDED TO CORE OPERATIONS UNDER THE ARMY MARKETING AND ADVERTISING PROGRAM CONTRACT. |
| Sep 5, 2023 | P00014 | $0 | ARMY MARKETING AND ADVERTISING PROGRAM CONTRACT MODIFICATION TO INCORPORATE NEW AND UPDATED SCA WAGE DETERMINATIONS. |
| Aug 17, 2023 | P00013 | $0 | THE PURPOSE OF THIS MODIFICATION IS TO ADD PRESCRIBED/REQUIRED CLAUSE- FAR CLAUSE 52.204-27 PROHIBITION ON A BYTEDANCE COVERED APPLICATION |
| Apr 11, 2023 | P00012 | $0 | MODIFICATION TO UPDATE CONTACT CENTER LANGUAGE IN PERFORMANCE WORK STATEMENT IN ORDER TO CORRECT ERRORS, REMOVE DUPLICATION AND REVISE SERVICE LEVEL AGREEMENTS TO ACCOUNT FOR INCREASED YEARLY ESTIMATES FOR BOTH CALLS AND CHATS. |
| Feb 27, 2023 | P00011 | $0 | THE PURPOSE OF THIS MODIFICATION IS TO ADD PRESCRIBED/REQUIRED CLAUSE- DFARS 252.245-7001 TAGGING, LABELING, AND MARKING OF GOVERNMENT-FURNISHED PROPERTY (APR 2012) |
| Jul 15, 2022 | P00010 | $0 | US ARMY MARKETING AND ADVERTISING PROGRAM. NO COST MODIFICATION TO THE BASE CONTRACT TO UPDATE PWS AND ADD CLAUSES. |
| Mar 9, 2022 | P00009 | $0 | ARMY MARKETING AND ADVERTISING PROGRAM. AWARD TERM 1 OPTION MODIFICATION. |
| Nov 24, 2021 | P00008 | $0 | CORE OPERATIONS LEAD REFINEMENT CENTER INCLUSION MODIFICATION. |
| Aug 18, 2021 | P00007 | $0 | CORE OPERATIONS |
| Aug 5, 2021 | P00006 | $0 | CORE OPERATIONS |
| Nov 24, 2020 | P00005 | $0 | ARMY MARKETING AND ADVERTISING PROGRAM |
| Sep 25, 2020 | P00004 | $0 | ARMY MARKETING AND ADVERTISING PROGRAM - CALL CENTER MODIFICATION |
| Sep 15, 2020 | P00003 | $0 | PROVIDES FOR A MODIFICATION TO CORE OPERATIONS IN SUPPORT OF ARMY ENTERPRISE MARKETING OFFICE (AEMO) AS REQUIRING ACTIVITY |
| Feb 14, 2020 | P00002 | $0 | ARMY MARKETING AND ADVERTISING PROGRAM - CALL CENTER MODIFICATION |
| Jun 27, 2019 | P00001 | $0 | ARMY ADVERTISING ID/IQ MASTER CONTRACT. MODIFICATION TO CHANGE CONTRACTING OFFICERS |
| Nov 20, 2018 | 0 | $0 | US ARMY MARKETING AND ADVERTISING PROGRAM. CEILING FOR THIS IDIQ IS $4 BILLION. |
Research next steps
- Check the stated set-aside against the solicitation and current certifications.
- Review the award scope and buyer evidence before making a bid/no-bid decision.