Active
Overview
- Legal name
- BETTERUP, INC.
- Registered location
- AUSTIN, TX, USA
- Website
- Company website ↗
- Primary NAICS
- 541715 — Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)
- Latest award activity
- Apr 22, 2026
Read company summary
BETTERUP, INC. is associated with UEI DCU2NFMLNL14 and CAGE 85TA8 in public federal records. AcornBids currently links 12 prime awards totaling $8.2M in obligations to this entity. Its largest recorded federal customer by obligations is Department of Defense. Its recorded federal awards include work classified as Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology); Professional and Management Development Training. These categories describe the loaded award records, not a complete list of company capabilities. Its primary SAM.gov NAICS is 541715 (Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)). Its public SAM.gov registration lists AUSTIN, TX, USA.
At a glance
Lifetime prime obligations$8.2M
Prime awards12
Awards with future end dates2
Top-agency concentration86.2%
Prime contract obligations across loaded award records. Obligations are not revenue or contract ceilings. Summary updated Oct 8, 2026. Refresh pending; these totals may be out of date.
Business information
Public SAM.gov registration details.
- Legal name
- BETTERUP, INC.
- UEI
- DCU2NFMLNL14
- CAGE
- 85TA8
- Registered address
- 3100 E. 5TH STREET, SUITE 350, AUSTIN, TX, 94103, USA
- Registration status
- Active
- Primary NAICS
- 541715 — Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)
- SAM activation
- Feb 25, 2026
- Initial registration
- Aug 18, 2018
- Entity start
- Dec 31, 2013
- SAM updated
- Feb 25, 2026
- Registration expires
- Feb 23, 2027
- Fiscal year end
- Jan 31
- Place of incorporation
- DE, USA
Research brief
Source facts
- Loaded prime-award records link 12 awards and $8,177,428 in reported obligations to this legal entity. Source
- Recorded awards include Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology) (NAICS 541715); this classification is not proof of every company capability. Source
- An example award describes: THE PURPOSE OF THIS TASK ORDER IS TO: 1. UNILATERALLY ISSUE A TASK ORDER IAW THE CURRENT PRICE LIST FOR 678 LICENSES $5,306.00 PER LICENSE. Source
Federal award analysis
Net transaction obligations by federal fiscal period.
Selected transaction obligations$7.3M
Prime contracts
Reported transaction obligations by federal fiscal period; includes deobligations. Missing transactions are not estimated. Coverage: 12 of 12 selected awards. Select a period to explore its awards.
Funding change
Dated, valued transaction obligations in equal-length adjacent periods; missing records are unknown. Default: last completed federal fiscal year. Percentage is unavailable when the prior period has no positive reported obligations.
| Measure | Reported value |
|---|---|
| Current period | Oct 1, 2025 – Sep 30, 2026 |
| Current obligations | $2.1M |
| Prior period | Oct 1, 2024 – Sep 30, 2025 |
| Prior obligations | $5.2M |
| Change | $-3.2M |
| Growth | -60.6% |
Where the work is performed
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State tile map; darker tiles have larger absolute net obligations. Outlined tiles indicate net deobligations. Unshaded tiles have no reported transactions in this selection. Other locations appear in the table.
Agencies
| Category | Period obligations | Awards |
|---|---|---|
| Department of Defense | $6.8M | 6 |
| Department of Health and Human Services | $308.8K | 1 |
| Department of the Treasury | $178.8K | 3 |
| Department of Housing and Urban Development | $0 | 2 |
Offices
| Category | Period obligations | Awards |
|---|---|---|
| FA7014 AFDW PK | $4.8M | 5 |
| NAVSUP FLT LOG CTR NORFOLK | $2.0M | 1 |
| PROGRAM SUPPORT CENTER ACQ MGMT SVC | $308.8K | 1 |
| TREASURY OPERATIONS | $178.8K | 3 |
| CPO : PHILADELPHIA OPERATIONS BRANC | $0 | 2 |
Naics
Psc
Vehicles
| Category | Period obligations | Awards |
|---|---|---|
| FA701423D0017 | $4.6M | 4 |
| Unclassified | $2.2M | 4 |
| 75P00125D00002 | $308.8K | 1 |
| 2032H323D00008 | $178.8K | 3 |
Set Asides
| Category | Period obligations | Awards |
|---|---|---|
| Unclassified | $5.1M | 8 |
| NO SET ASIDE USED. | $2.0M | 3 |
| SMALL BUSINESS SET ASIDE - TOTAL | $244.8K | 1 |
Recent federal awards
Prime contract awards. Select an award to review its history and source evidence.
| Award / description | Awarding agency | Obligations | Start date | End date |
|---|---|---|---|---|
| FA701425F0344THE PURPOSE OF THIS TASK ORDER IS TO: 1. UNILATERALLY ISSUE A TASK ORDER IAW THE CURRENT PRICE LIST FOR 678 LICENSES $5,306.00 PER LICENSE. | Department of Defense | $3.6M | Sep 30, 2025 | Sep 30, 2026 |
| 2032H326F00033ORDER # 5 AGAINST 2032H323D00008 FOR COACH LICENSES & ASSESSMENTS WITH ACCESS TO ONLINE RESOURCES FOR EXECUTIVE CLIENTS. | Department of the Treasury | $90.7K | Apr 27, 2026 | Apr 26, 2027 |
| N0018926PL065BETTERUP HTP- 410 LICENSE SUBSCRIPTIONS | Department of Defense | $2.0M | Apr 6, 2026 | Apr 8, 2027 |
| FA701425P0034BETTERUP LEADERSHIP COACHING LICENSES - SBIR PHASE III | Department of Defense | $244.8K | Sep 30, 2025 | Sep 29, 2026 |
| FA701424F0313BETTERUP LEADERSHIP COACHING LICENSES- SBIR PHASE III | Department of Defense | $261.6K | Aug 19, 2024 | Aug 18, 2025 |
| 2032H325F00065TASK ORDER AGAINST INDEFINITE DELIVERY/INDEFINITE QUANTITY CONTRACT 2032H323D00008 FOR EXECUTIVE COACHING WITH ASSESSMENTS & LEADERSHIP DEVELOPMENT | Department of the Treasury | $88.1K | Jun 25, 2025 | Jun 24, 2026 |
| FA701425F0184BETTERUP LEAD COACHING LICENSE (G-LEAD). | Department of Defense | $734.4K | Sep 22, 2025 | Sep 21, 2026 |
| FA701425F0128BETTERUP LEADERSHIP COACHING LICENSES WHICH WILL PROVIDE EXECUTIVE LEADERSHIP COACHING FOR A TOTAL OF 38 SURFACE WARFARE COMMAND LEADERSHIP ASSESSMENT (SWCLA) CANDIDATES FOR 1… | Department of Defense | $241.7K | Mar 25, 2025 | Mar 24, 2026 |
| 2032H324F00064COACH LICENSES AND ASSESSMENTS | Department of the Treasury | $85.5K | May 28, 2024 | May 27, 2025 |
| 86614324P00024BETTERUP LEADERSHIP LICENSES | Department of Housing and Urban Development | $310.5K | Sep 1, 2024 | Feb 6, 2025 |
Upcoming positioning windows
Modeled recompete windows are estimates, not announced solicitations or guarantees.
Registration, certifications & contacts
| Registration evidence | Date |
|---|---|
| SAM updated | Feb 25, 2026 |
| Source loaded | Sep 26, 2026 |
| Initial registration | Aug 18, 2018 |
| Entity start | Dec 31, 2013 |
| Industry | Reported size status |
|---|---|
| 518210 — Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services | Not reported |
| 541512 — Computer Systems Design Services | Not reported |
| 541715 — Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology) | Not reported |
| 541990 — All Other Professional, Scientific, and Technical Services | Not reported |
| Contact | Role | Published contact methods | Evidence | Source date |
|---|---|---|---|---|
| CHARLES GARRISON | Government business | Contact method not published | SAM registration | Not available |
| SAM FREAKLEY | Electronic business | Contact method not published | SAM registration | Not available |
Registered industries
- 518210 — Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
- 541512 — Computer Systems Design Services
- 541715 — Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)
- 541990 — All Other Professional, Scientific, and Technical Services
Registration classifications and published certificates do not by themselves establish eligibility for a particular solicitation. View SAM source
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Data coverage and methodology
Sources: SAM.gov registration, USAspending awards and transactions, and linked supporting records. Prime contract obligations, IDV ceilings and assistance amounts are kept separate. Missing records are not zero activity. Company claims are labeled separately. Recompete signals are rule-based scores out of 100. Positioning windows are AcornBids estimates.
Disclosed relationships only. Missing records do not establish that a contractor has no partners. Ambiguous parent award identifiers are excluded.
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