Active
Overview
- Legal name
- VITALSMARTS, LC
- Also known as
- CRUCIAL LEARNING
- Registered location
- PROVO, UT, USA
- Website
- Company website ↗
- Primary NAICS
- 611430 — Professional and Management Development Training
- Latest award activity
- Sep 8, 2026
Read company summary
VITALSMARTS, LC is associated with UEI HN5DPXQDW555 and CAGE 3GL44 in public federal records. AcornBids currently links 30 prime awards totaling $2.7M in obligations to this entity. Its largest recorded federal customer by obligations is Department of Defense. Its recorded federal awards include work classified as Professional and Management Development Training; Educational Support Services; Book Publishers. These categories describe the loaded award records, not a complete list of company capabilities. Its primary SAM.gov NAICS is 611430 (Professional and Management Development Training). Its public SAM.gov registration lists PROVO, UT, USA.
At a glance
Lifetime prime obligations$2.7M
Prime awards30
Awards with future end dates7
Top-agency concentration34.2%
Prime contract obligations across loaded award records. Obligations are not revenue or contract ceilings. Summary updated Sep 28, 2026. Refresh pending; these totals may be out of date.
Business information
Public SAM.gov registration details.
- Legal name
- VITALSMARTS, LC
- Doing business as
- CRUCIAL LEARNING
- UEI
- HN5DPXQDW555
- CAGE
- 3GL44
- Registered address
- 320 RIVER PARK DR STE SWB, PROVO, UT, 84604, USA
- Registration status
- Active
- Primary NAICS
- 611430 — Professional and Management Development Training
- SAM activation
- Feb 17, 2026
- Initial registration
- Jul 14, 2003
- Entity start
- Apr 1, 2001
- SAM updated
- Feb 17, 2026
- Registration expires
- Feb 13, 2027
- Fiscal year end
- Dec 31
- Place of incorporation
- UT, USA
Federal award analysis
Net transaction obligations by federal fiscal period.
Transaction history is not available in the loaded data. Annual funding is not estimated from current award totals.
Recent federal awards
Prime contract awards. Select an award to review its history and source evidence.
| Award / description | Awarding agency | Obligations | Start date | End date |
|---|---|---|---|---|
| 75H71226P00114CRUCIAL LEARNING CORE STRENGTHS / SDI 2.0 BUSINESS PLAN SUBSCRIPTION/LICENSURE - PHOENIX AREA | Department of Health and Human Services | $179.2K | Sep 1, 2026 | Aug 31, 2029 |
| 70CMSD26C00000011THIS AWARD IS FOR SUPERVISOR TRAINING ASSESSMENTS AT THE OFFICE OF LEADERSHIP AND CAREER DEVELOPMENT. | Department of Homeland Security | $50.7K | Sep 8, 2026 | Sep 7, 2027 |
| 140D0426P0300CRUCIAL LEARNING EXCHANGEABLE LEARNER LICENSES FOR THE OFFICE OF EMPLOYEE DEVELOPMENT (OED). | Department of the Interior | $138.7K | Aug 24, 2026 | Aug 23, 2031 |
| 36C26026P0627CRUCIAL LEARNING LICENSING, WORKSHOPS, AND CERTIFICATION | Department of Veterans Affairs | $59.9K | Aug 1, 2026 | Jul 31, 2031 |
| 36C24826P1018CRUCIAL LEARNING | Department of Veterans Affairs | $105.0K | Jul 8, 2026 | Sep 14, 2026 |
| 36C24626P0571CRUCIAL CONVERSATIONS SUPERVISOR KITS | Department of Veterans Affairs | $25.0K | May 15, 2026 | May 14, 2027 |
| SPMYM121P1034N4215810210477 TRAINING KITS | Department of Defense | $13.2K | May 5, 2021 | May 12, 2021 |
| N0018926PW021CRUCIAL LEARNING ENTERPRISE PLAN ASSESSMENT. | Department of Defense | $360.6K | Mar 5, 2026 | Mar 15, 2027 |
| W91QF426FA059AMSC STRENGTHS DEPLOYMENT INVENTORY LEARNING ASSESSMENTS PROCUREMENT FOR FY 26 UNDER CONTRACT W91QF425DA007. | Department of Defense | $134.7K | Mar 5, 2026 | Aug 6, 2026 |
| SP470226P0002SDI EDUCATIONAL SERVICES | Department of Defense | $101.0K | Jan 26, 2026 | Jan 25, 2029 |
Upcoming positioning windows
Modeled recompete windows are estimates, not announced solicitations or guarantees.
Registration, certifications & contacts
| Registration evidence | Date |
|---|---|
| SAM updated | Feb 17, 2026 |
| Source loaded | Sep 26, 2026 |
| Initial registration | Jul 14, 2003 |
| Entity start | Apr 1, 2001 |
| Industry | Reported size status |
|---|---|
| 541618 — Other Management Consulting Services | Not reported |
| 611430 — Professional and Management Development Training | Not reported |
| Contact | Role | Published contact methods | Evidence | Source date |
|---|---|---|---|---|
| KYLE MOOSMANN | Government business | Contact method not published | SAM registration | Not available |
| MARGARET BRANDIS | Alternate government business | Contact method not published | SAM registration | Not available |
| RANDY TOMLINSON | Electronic business | Contact method not published | SAM registration | Not available |
| TIFFANY HUNTER | Alternate electronic business | Contact method not published | SAM registration | Not available |
Registered industries
- 541618 — Other Management Consulting Services
- 611430 — Professional and Management Development Training
Registration classifications and published certificates do not by themselves establish eligibility for a particular solicitation. View SAM source
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Data coverage and methodology
Sources: SAM.gov registration, USAspending awards and transactions, and linked supporting records. Prime contract obligations, IDV ceilings and assistance amounts are kept separate. Missing records are not zero activity. Company claims are labeled separately. Recompete signals are rule-based scores out of 100. Positioning windows are AcornBids estimates.
No official subaward rows are loaded, so Acorn does not claim known teaming relationships.
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