Active
Overview
- Legal name
- THE ADVERTISING COUNCIL INC
- Also known as
- THE ADVERTISING COUNCIL INC
- Registered location
- NEW YORK, NY, USA
- Website
- Company website ↗
- Primary NAICS
- 541810 — Advertising Agencies
- Latest award activity
- Sep 10, 2026
Read company summary
THE ADVERTISING COUNCIL INC is associated with UEI JV39FYRGTSF3 and CAGE 5M604 in public federal records. AcornBids currently links 12 prime awards totaling $53.6M in obligations to this entity. Its largest recorded federal customer by obligations is Department of Transportation. Its recorded federal awards include work classified as Advertising Agencies. These categories describe the loaded award records, not a complete list of company capabilities. Its primary SAM.gov NAICS is 541810 (Advertising Agencies). Its public SAM.gov registration lists NEW YORK, NY, USA.
At a glance
Lifetime prime obligations$53.6M
Prime awards12
Awards with future end dates5
Top-agency concentration
Not available
Why this customer concentration
Detailed agency totals are not available in this stored profile.
Largest positive coded-agency total ÷ all positive coded-agency totals × 100
Missing data is shown as unavailable.
Prime contract obligations across loaded award records. Obligations are not revenue or contract ceilings. Summary updated Sep 28, 2026. Refresh pending; these totals may be out of date.
Business information
Public SAM.gov registration details.
- Legal name
- THE ADVERTISING COUNCIL INC
- Doing business as
- THE ADVERTISING COUNCIL INC
- UEI
- JV39FYRGTSF3
- CAGE
- 5M604
- Registered address
- 815 2ND AVE FL 9, NEW YORK, NY, 10017, USA
- Registration status
- Active
- Primary NAICS
- 541810 — Advertising Agencies
- SAM activation
- Jan 19, 2026
- Initial registration
- Mar 1, 2002
- Entity start
- Feb 18, 1942
- SAM updated
- Jan 19, 2026
- Registration expires
- Jan 15, 2027
- Fiscal year end
- Jun 30
- Place of incorporation
- NY, USA
Federal award analysis
Net transaction obligations by federal fiscal period.
Transaction history is not available in the loaded data. Annual funding is not estimated from current award totals.
Recent federal awards
Prime contract awards. Select an award to review its history and source evidence.
| Award / description | Awarding agency | Obligations | Start date | End date |
|---|---|---|---|---|
| 693JJ922F00102NTITLE: CHILD CAR SAFETY PUBLIC SERVICE ADVERTISING CAMPAIGN ACTION: ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTITY CONTRACT AWARDED TO THE ADVERTISING… | Department of Transportation | $11.4M | Sep 13, 2022 | Sep 29, 2027 |
| 693JJ922D000020TITLE: OBTAIN MEDIA SERVICES FOR TRAFFIC SAFETY PUBLIC SERVICE CAMPAIGNS DESCRIPTION: PROCURE MEDIA SERVICES TO SUPPORT ALCOHOL-IMPAIRED DRIVING, DRUG-IMPAIRED DRIVING… | Department of Transportation | $40.8M | Aug 5, 2022 | Not available |
| 693JJ922F00104NTITLE: DRUG-IMPAIRED DRIVING SOCIAL NORMING CAMPAIGN ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTITY CONTRACT AWARDED TO THE ADVERTISING COUNCIL INC. | Department of Transportation | $5.8M | Sep 16, 2022 | Sep 29, 2027 |
| 693JJ922F00105NTITLE: HEATSTROKE PREVENTION PUBLIC SERVICE ADVERTISING CAMPAIGNS ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTITY CONTRACT AWARD TO THE ADVERTISING… | Department of Transportation | $12.1M | Aug 30, 2022 | Sep 29, 2027 |
| 693JJ922F00103NTITLE: TEXTING AND DISTRACTED DRIVING SOCIAL NORMING CAMPAIGN ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTITY CONTRACT AWARDED TO THE ADVERTISING… | Department of Transportation | $5.8M | Aug 30, 2022 | Sep 29, 2027 |
| 693JJ922F00101NTITLE: ALCOHOL-IMPAIRED DRIVING SOCIAL NORMING CAMPAIGN ACTION: ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTITY CONTRACT AWARDED TO THE ADVERTISING… | Department of Transportation | $7.5M | Aug 25, 2022 | Sep 29, 2027 |
| 11316022F0012ONDMEDIA CAMPAIGN | Executive Office of the President | $500.0K | Sep 28, 2022 | Sep 29, 2023 |
| 36C10X23P0088THE OBJECTIVE OF THIS REQUIREMENT IS TO CONTINUE DEVELOPMENT, IMPLEMENTATION, AND ASSESSMENT OF NEW ASSETS FOR A LARGE-SCALE, FULLY INTEGRATED, DONATED MEDIA PUBLIC SERVICE… | Department of Veterans Affairs | $6.4M | Sep 28, 2023 | Sep 27, 2026 |
| 11316022A0009EOPMEDIA CAMPAIGN | Executive Office of the President | $3.0M | Sep 22, 2022 | Not available |
| 70FA4020A00000002MEDIA ADVERTISING BPA | Department of Homeland Security | $10.0M | Feb 13, 2020 | Not available |
Upcoming positioning windows
Modeled recompete windows are estimates, not announced solicitations or guarantees.
Registration, certifications & contacts
| Registration evidence | Date |
|---|---|
| SAM updated | Jan 19, 2026 |
| Source loaded | Sep 26, 2026 |
| Initial registration | Mar 1, 2002 |
| Entity start | Feb 18, 1942 |
| Industry | Reported size status |
|---|---|
| 541810 — Advertising Agencies | Not reported |
| Contact | Role | Published contact methods | Evidence | Source date |
|---|---|---|---|---|
| KENNETH M KROLL | Government business | Contact method not published | SAM registration | Not available |
| BIBI F ALLI | Alternate government business | Contact method not published | SAM registration | Not available |
| KENNETH M KROLL | Electronic business | Contact method not published | SAM registration | Not available |
| BIBI F ALLI | Alternate electronic business | Contact method not published | SAM registration | Not available |
Registered industries
- 541810 — Advertising Agencies
Registration classifications and published certificates do not by themselves establish eligibility for a particular solicitation. View SAM source
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About THE ADVERTISING COUNCIL INC
What products and services appear in its federal awards?
Recorded award industries: 541810 — Advertising Agencies.
Recorded products and services: R701 — Advertising Services; T006 — Film/Video Tape Production Services.
Examples from recent award records:
- TITLE: CHILD CAR SAFETY PUBLIC SERVICE ADVERTISING CAMPAIGN ACTION: ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTITY CONTRACT AWARDED TO THE ADVERTISING…
- TITLE: OBTAIN MEDIA SERVICES FOR TRAFFIC SAFETY PUBLIC SERVICE CAMPAIGNS DESCRIPTION: PROCURE MEDIA SERVICES TO SUPPORT ALCOHOL-IMPAIRED DRIVING, DRUG-IMPAIRED DRIVING…
These records describe federal award work, not every company capability. Review the award evidence.
Where is the company registered?
815 2ND AVE FL 9, NEW YORK, New York 10017, United States
Registered location from SAM.gov; award performance locations may differ.
What is its primary registered industry?
541810 — Advertising Agencies.
Primary SAM.gov NAICS classification.
Which federal agencies are represented in its awards?
Department of Transportation; Department of Homeland Security; Department of Veterans Affairs.
Data coverage and methodology
Sources: SAM.gov registration, USAspending awards and transactions, and linked supporting records. Prime contract obligations, IDV ceilings and assistance amounts are kept separate. Missing records are not zero activity. Company claims are labeled separately. Recompete signals are rule-based scores out of 100. Positioning windows are AcornBids estimates.
No official subaward rows are loaded, so Acorn does not claim known teaming relationships.
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