Federal contract award
693JJ922F00104N
TITLE: DRUG-IMPAIRED DRIVING SOCIAL NORMING CAMPAIGN ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTITY CONTRACT AWARDED TO THE ADVERTISING COUNCIL INC.
Award details
Obligations, current value and potential value describe different measures; they are never added together.
| Field | Reported value |
|---|---|
| Agency | Department of Transportation |
| Office | 693JJ9 NHTSA OFFICE OF ACQUISTION |
| NAICS | 541810 — Advertising Agencies |
| PSC | R701 — Advertising Services |
| Parent award / vehicle | 693JJ922D000020 |
| Set-aside | Not reported |
| Pricing type | COST NO FEE |
| Obligations | $5.1M |
| Current contract value | $5.8M |
| Potential contract value / ceiling | $5.8M |
| Start date | Sep 16, 2022 |
| Current end date | Sep 29, 2027 |
| Potential end date | Sep 29, 2027 |
| Latest award activity | Jun 17, 2026 |
| Source loaded | Sep 26, 2026 |
Funding and modification history
Showing the latest 6 of 6 loaded transactions. Negative values are deobligations.
| Date | Modification | Obligation change | Description |
|---|---|---|---|
| Jun 17, 2026 | P00005 | $900.0K | TITLE: DRUG-IMPAIRED DRIVING SOCIAL NORMING CAMPAIGN |
| Sep 23, 2025 | P00004 | $900.0K | TITLE: DRUG-IMPAIRED DRIVING SOCIAL NORMING CAMPAIGN |
| Apr 8, 2025 | P00003 | $0 | TITLE: DRUG-IMPAIRED DRIVING SOCIAL NORMING CAMPAIGN |
| Sep 26, 2024 | P00002 | $1.2M | TITLE: DRUG-IMPAIRED DRIVING SOCIAL NORMING CAMPAIGN |
| Aug 18, 2023 | P00001 | $986.2K | TITLE: DRUG-IMPAIRED DRIVING SOCIAL NORMING CAMPAIGN ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTITY CONTRACT AWARDED TO THE ADVERTISING COUNCIL INC. |
| Sep 16, 2022 | 0 | $1.1M | TITLE: DRUG-IMPAIRED DRIVING SOCIAL NORMING CAMPAIGN ACTION: ISSUE TASK ORDER UNDER AN INDEFINITE DELIVERY INDEFINITE QUANTITY CONTRACT AWARDED TO THE ADVERTISING COUNCIL INC. |
Estimated positioning window
Nov 1, 2026 – Mar 29, 2027
85/100
Why this recompete signal
Contract timing and recorded acquisition signals at the time of calculation.
Stored score: 85/100. Available recorded signals: 80 points.
- Contract end 2027-09-29 (332 days from calculation)
- +35 points
- 15 historical awards in this buyer and category group
- +15 points
- 6 recorded award transactions
- +10 points
- Latest award action: 2026-06-17
- +5 points
- Parent award identifier recorded
- +5 points
- Solicitation identifier recorded
- +10 points
- Linked official forecast
- +0 points
- Calculated on
- 2026-11-01 10:17:53.997580+00:00
The historical group combines buyer, NAICS, and PSC. Multiple awards in this group do not by themselves establish repeated competitions.
Rule-based research score; it does not measure your chance of winning.
This older calculation does not retain a complete reproducible breakdown. Missing or changed inputs are not assigned invented points: Original award-value bonus input.
Recompete score calculated Nov 1, 2026.
Research next steps
- Check the linked forecast or SAM for a confirmed solicitation and current timing.
- Confirm the ordering vehicle and your eligibility or a qualified teaming route.
- Review the award scope and buyer evidence before making a bid/no-bid decision.