Active
Overview
- Legal name
- NIELSEN CONSUMER LLC
- Registered location
- CHICAGO, IL, USA
- Website
- Company website ↗
- Primary NAICS
- 541910 — Marketing Research and Public Opinion Polling
- Latest award activity
- Sep 4, 2026
Read company summary
NIELSEN CONSUMER LLC is associated with UEI VB6DSM6SGXJ5 and CAGE 966H5 in public federal records. AcornBids currently links 9 prime awards totaling $18.5M in obligations to this entity. Its largest recorded federal customer by obligations is Department of Health and Human Services. Its recorded federal awards include work classified as Marketing Research and Public Opinion Polling; Administration of Human Resource Programs (except Education, Public Health, and Veterans' Affairs Programs). These categories describe the loaded award records, not a complete list of company capabilities. Its primary SAM.gov NAICS is 541910 (Marketing Research and Public Opinion Polling). Its public SAM.gov registration lists CHICAGO, IL, USA.
At a glance
Lifetime prime obligations$18.5M
Prime awards9
Awards with future end dates5
Top-agency concentration51.3%
Prime contract obligations across loaded award records. Obligations are not revenue or contract ceilings. Summary updated Sep 28, 2026. Refresh pending; these totals may be out of date.
Business information
Public SAM.gov registration details.
- Legal name
- NIELSEN CONSUMER LLC
- UEI
- VB6DSM6SGXJ5
- CAGE
- 966H5
- Registered address
- 200 W JACKSON BLVD, CHICAGO, IL, 60606, USA
- Registration status
- Active
- Primary NAICS
- 541910 — Marketing Research and Public Opinion Polling
- SAM activation
- Oct 29, 2025
- Initial registration
- Sep 3, 2021
- Entity start
- Feb 14, 2020
- SAM updated
- Oct 29, 2025
- Registration expires
- Oct 27, 2026
- Fiscal year end
- Dec 31
- Place of incorporation
- DE, USA
Federal award analysis
Net transaction obligations by federal fiscal period.
Transaction history is not available in the loaded data. Annual funding is not estimated from current award totals.
Recent federal awards
Prime contract awards. Select an award to review its history and source evidence.
| Award / description | Awarding agency | Obligations | Start date | End date |
|---|---|---|---|---|
| 1232SA26P0351ERS - RETAIL FOOD STORE DATA | Department of Agriculture | $396.2K | Jun 30, 2026 | Jun 29, 2031 |
| 1333LB24C00000030AGGREGATED RETAIL POINT-OF-SALE/SCANNER TRANSACTION DATA. | Department of Commerce | $6.6M | Sep 30, 2024 | Sep 29, 2028 |
| HQC00226CE001NIELSENIQ PRODUCT INSIGHTS FOR SNAP ATTRIBUTION | Department of Defense | $90.0K | Apr 1, 2026 | Mar 31, 2028 |
| 75F40121C00072NIELSENIQ COMMERCIAL MARKETING AND SALES DATA | Department of Health and Human Services | $3.3M | Sep 20, 2021 | Oct 24, 2026 |
| 75F40121F19001ACCESS TO FOOD AND COSMETIC PRODUCT AND PACKAGING DATABASE | Department of Health and Human Services | $5.6M | Aug 30, 2021 | Sep 29, 2026 |
| 1232SA22P0007RETAIL FOOD STORE LOCATION AND CHARACTERISTICS DATA, TDLINX, ON SOLE SOURCE BASIS FROM NIELSENIQ. | Department of Agriculture | $1.8M | Nov 10, 2021 | Jun 30, 2026 |
| 75D30122C15327TABACCO DATASET SALES | Department of Health and Human Services | $576.4K | Sep 29, 2022 | Feb 13, 2025 |
| 68HE0B25P0240PRECISION AREA LEVEL WATER DATASET | Environmental Protection Agency | $26.0K | Feb 19, 2025 | Apr 30, 2025 |
| 68HE0B25P0156NIELSENIQ CONSUMER DATA | Environmental Protection Agency | $100.0K | Dec 30, 2024 | Jan 3, 2025 |
Upcoming positioning windows
Modeled recompete windows are estimates, not announced solicitations or guarantees.
Registration, certifications & contacts
| Registration evidence | Date |
|---|---|
| SAM updated | Oct 29, 2025 |
| Source loaded | Sep 26, 2026 |
| Initial registration | Sep 3, 2021 |
| Entity start | Feb 14, 2020 |
| Industry | Reported size status |
|---|---|
| 541910 — Marketing Research and Public Opinion Polling | Not reported |
| Contact | Role | Published contact methods | Evidence | Source date |
|---|---|---|---|---|
| TIM BLANKSHAIN | Government business | Contact method not published | SAM registration | Not available |
| MARSHA MCGRAW | Alternate government business | Contact method not published | SAM registration | Not available |
| TIM BLANKSHAIN | Electronic business | Contact method not published | SAM registration | Not available |
Registered industries
- 541910 — Marketing Research and Public Opinion Polling
Registration classifications and published certificates do not by themselves establish eligibility for a particular solicitation. View SAM source
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Data coverage and methodology
Sources: SAM.gov registration, USAspending awards and transactions, and linked supporting records. Prime contract obligations, IDV ceilings and assistance amounts are kept separate. Missing records are not zero activity. Company claims are labeled separately. Recompete signals are rule-based scores out of 100. Positioning windows are AcornBids estimates.
No official subaward rows are loaded, so Acorn does not claim known teaming relationships.
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