Expires Jun 12, 2027
SAM public SBA certification fieldsActive
Woman Owned Small BusinessWoman Owned BusinessSmall Business
Overview
- Legal name
- PERSONALITY MATTERS, INC.
- Also known as
- PERSONALITY MATTERS INC
- Registered location
- ATLANTA, GA, USA
- Website
- Company website ↗
- Primary NAICS
- 541611 — Administrative Management and General Management Consulting Services
- Latest award activity
- Jul 14, 2026
Read company summary
PERSONALITY MATTERS, INC. is associated with UEI WL6DNYJNNFC9 and CAGE 6F0C5 in public federal records. AcornBids currently links 8 prime awards totaling $763.1K in obligations to this entity. Its largest recorded federal customer by obligations is Department of Transportation. Its recorded federal awards include work classified as Professional and Management Development Training; Human Resources Consulting Services. These categories describe the loaded award records, not a complete list of company capabilities. Its primary SAM.gov NAICS is 541611 (Administrative Management and General Management Consulting Services). Its public SAM.gov registration lists ATLANTA, GA, USA.
At a glance
Lifetime prime obligations$763.1K
Prime awards8
Awards with future end dates0
Top-agency concentration
Not available
Why this customer concentration
Detailed agency totals are not available in this stored profile.
Largest positive coded-agency total ÷ all positive coded-agency totals × 100
Missing data is shown as unavailable.
Prime contract obligations across loaded award records. Obligations are not revenue or contract ceilings. Summary updated Sep 26, 2026. Refresh pending; these totals may be out of date.
Business information
Public SAM.gov registration details.
- Legal name
- PERSONALITY MATTERS, INC.
- Doing business as
- PERSONALITY MATTERS INC
- UEI
- WL6DNYJNNFC9
- CAGE
- 6F0C5
- Registered address
- 1607 HARBIN RD SW, ATLANTA, GA, 30311, USA
- Registration status
- Active
- Primary NAICS
- 541611 — Administrative Management and General Management Consulting Services
- SAM activation
- Jun 23, 2026
- Initial registration
- Jun 10, 2011
- Entity start
- Mar 29, 2011
- SAM updated
- Jun 23, 2026
- Registration expires
- Jun 18, 2027
- Fiscal year end
- Dec 20
- Place of incorporation
- GA, USA
Federal award analysis
Net transaction obligations by federal fiscal period.
Transaction history is not available in the loaded data. Annual funding is not estimated from current award totals.
Recent federal awards
Prime contract awards. Select an award to review its history and source evidence.
| Award / description | Awarding agency | Obligations | Start date | End date |
|---|---|---|---|---|
| 47QREA24D000DFEDERAL SUPPLY SCHEDULE CONTRACT | General Services Administration | $3.1M | Feb 22, 2024 | Not available |
| 693JK324F00019NEXECUTIVE COACHING SERVICES (70 SESSIONS) | Department of Transportation | $26.0K | Oct 1, 2024 | Sep 26, 2025 |
| 693JK422D500001TO ATTAIN CONTRACTOR THAT SHALL PROVIDE EXECUTIVE COACHING SERVICES FOR THE DEPARTMENT OF TRANSPORTATION VIA BLANKET PURCHASE AGREEMENT, THE CONTRACTOR WILL PERFORM THE TASKS AS… | Department of Transportation | $1.6M | Sep 7, 2022 | Not available |
| 693JK425F95006NESTABLISH NEW BPA CALL UNDER BPA CONTRACT 693JK422D500001 FOR COACHING SERVICES DOT WIDE. | Department of Transportation | $44.9K | Dec 1, 2024 | Mar 31, 2025 |
| 693JK424F95004NESTABLISH NEW TASK ORDER UNDER AWARD CONTRACT 693JK422D500001 FOR COACHING SERVICES DOT WIDE. | Department of Transportation | $249.5K | Nov 15, 2023 | Sep 30, 2024 |
| 75D30120D07968HRO/WRO MANAGMENT INQUIRIES SPT SVCS IDIQ | Department of Health and Human Services | $4.0M | Apr 28, 2020 | Not available |
| 693JK424F55009NTHE PURPOSE OF THIS NEW TASK ORDER AGAINST 693JK422D500001 IN THE AMOUNT OF $190,000.00 FOR COACHING SERVICES AS PER ATTACHED SOW. | Department of Transportation | $190.0K | Jul 1, 2024 | Jun 30, 2025 |
| 693JK423F55002NESTABLISH NEW DELIVERY TASK ORDER OFF 693JK422D500001 FOR COACHING SERVICES DOT WIDE. | Department of Transportation | $252.7K | Nov 21, 2022 | Sep 30, 2023 |
Registration, certifications & contacts
| Registration evidence | Date |
|---|---|
| SAM updated | Jun 23, 2026 |
| Source loaded | Oct 17, 2026 |
| Initial registration | Jun 10, 2011 |
| Entity start | Mar 29, 2011 |
Registration classifications: Self Certified Small Disadvantaged Business, Woman Owned Small Business, Woman Owned Business, Small Business, SBA Certified 8A Program Participant. These are separate from the reported certificates above.
| Industry | Reported size status |
|---|---|
| 541511 — Custom Computer Programming Services | Not reported |
| 541512 — Computer Systems Design Services | Not reported |
| 541513 — Computer Facilities Management Services | Not reported |
| 541519 — Other Computer Related Services | Not reported |
| 541611 — Administrative Management and General Management Consulting Services | Not reported |
| 541612 — Human Resources Consulting Services | Not reported |
| 541613 — Marketing Consulting Services | Not reported |
| 541614 — Process, Physical Distribution, and Logistics Consulting Services | Not reported |
| 541618 — Other Management Consulting Services | Not reported |
| 541720 — Research and Development in the Social Sciences and Humanities | Not reported |
| 541910 — Marketing Research and Public Opinion Polling | Not reported |
| 541990 — All Other Professional, Scientific, and Technical Services | Not reported |
| 561210 — Facilities Support Services | Not reported |
| 561312 — Executive Search Services | Not reported |
| 561320 — Temporary Help Services | Not reported |
| 561330 — Professional Employer Organizations | Not reported |
| 611430 — Professional and Management Development Training | Not reported |
| 611699 — All Other Miscellaneous Schools and Instruction | Not reported |
| 611710 — Educational Support Services | Not reported |
| Contact | Role | Published contact methods | Evidence | Source date |
|---|---|---|---|---|
| CHERRY COLLIER | Government business | Contact method not published | SAM registration | Not available |
| DR. CHERRY COLLIER | Electronic business | Contact method not published | SAM registration | Not available |
Registered industries
- 541511 — Custom Computer Programming Services
- 541512 — Computer Systems Design Services
- 541513 — Computer Facilities Management Services
- 541519 — Other Computer Related Services
- 541611 — Administrative Management and General Management Consulting Services
- 541612 — Human Resources Consulting Services
- 541613 — Marketing Consulting Services
- 541614 — Process, Physical Distribution, and Logistics Consulting Services
- 541618 — Other Management Consulting Services
- 541720 — Research and Development in the Social Sciences and Humanities
- 541910 — Marketing Research and Public Opinion Polling
- 541990 — All Other Professional, Scientific, and Technical Services
- 561210 — Facilities Support Services
- 561312 — Executive Search Services
- 561320 — Temporary Help Services
- 561330 — Professional Employer Organizations
- 611430 — Professional and Management Development Training
- 611699 — All Other Miscellaneous Schools and Instruction
- 611710 — Educational Support Services
Registration classifications and published certificates do not by themselves establish eligibility for a particular solicitation. View SAM source
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About PERSONALITY MATTERS, INC.
What products and services appear in its federal awards?
Recorded award industries: 611430 — Professional and Management Development Training; 541612 — Human Resources Consulting Services.
Recorded products and services: AF11 — EDUCATION, TRAINING, EMPLOYMENT, & SOCIAL SVCS R&D SVCS; EDUCATION SVCS R&D; BASIC RESEARCH; R499 — Other Professional Services; DA01 — Support services for activities involved with application development and support to include analysis, design, development, coding, testing, and release packaging, as well as support of off-the-shelf Business Applications..
Examples from recent award records:
These records describe federal award work, not every company capability. Review the award evidence.
Where is the company registered?
1607 HARBIN RD SW, ATLANTA, Georgia 30311, United States
Registered location from SAM.gov; award performance locations may differ.
What is its primary registered industry?
541611 — Administrative Management and General Management Consulting Services.
Primary SAM.gov NAICS classification.
Which federal agencies are represented in its awards?
Department of Transportation; General Services Administration; Department of Health and Human Services.
Data coverage and methodology
Sources: SAM.gov registration, USAspending awards and transactions, and linked supporting records. Prime contract obligations, IDV ceilings and assistance amounts are kept separate. Missing records are not zero activity. Company claims are labeled separately. Recompete signals are rule-based scores out of 100. Positioning windows are AcornBids estimates.
No official subaward rows are loaded, so Acorn does not claim known teaming relationships.
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