Federal contract award
W912MM23P0014
RECRUITING AND RETENTION NON-COMMERCIAL SUSTAINING ANNOUNCEMENTS (RADIO AND TV) FOR THE SOUTH DAKOTA NATIONAL GUARD.
Award details
Obligations, current value and potential value describe different measures; they are never added together.
| Field | Reported value |
|---|---|
| Agency | Department of Defense |
| Office | W7N0 USPFO ACTIVITY SD ARNG |
| NAICS | 541810 — Advertising Agencies |
| PSC | R701 — Advertising Services |
| Parent award / vehicle | Not reported |
| Set-aside | SMALL BUSINESS SET ASIDE - TOTAL |
| Pricing type | FIRM FIXED PRICE |
| Obligations | $502.1K |
| Current contract value | $502.1K |
| Potential contract value / ceiling | $628.8K |
| Start date | Apr 11, 2023 |
| Current end date | Apr 10, 2027 |
| Potential end date | Apr 10, 2028 |
| Latest award activity | Feb 25, 2026 |
| Source loaded | Sep 19, 2026 |
Funding and modification history
Showing the latest 2 of 2 loaded transactions. Negative values are deobligations.
| Date | Modification | Obligation change | Description |
|---|---|---|---|
| Feb 25, 2026 | P00003 | $126.2K | OPTION PERIOD 3 FOR RECRUITING NON-COMMERCIAL SUSTAINING ANNOUNCEMENTS TO ADVERTISE THE SOUTH DAKOTA NATIONAL GUARD AT THE STATE AND LOCAL LEVEL USING PUBLIC SERVICE ADVERTISING. |
| Apr 1, 2025 | P00002 | $125.8K | OPTION PERIOD 1 FOR RECRUITING NON-COMMERCIAL SUSTAINING ANNOUNCEMENTS TO ADVERTISE THE SOUTH DAKOTA NATIONAL GUARD AT THE STATE AND LOCAL LEVEL USING PUBLIC SERVICE ADVERTISING. |
Estimated positioning window
Apr 10, 2027 – Oct 10, 2027
50/100
Why this recompete signal
Contract timing and recorded acquisition signals at the time of calculation.
Stored score: 50/100. Available recorded signals: 45 points.
- Contract end 2028-04-10 (533 days from calculation)
- +25 points
- 1 historical awards in this buyer and category group
- +0 points
- 2 recorded award transactions
- +5 points
- Latest award action: 2026-02-25
- +5 points
- Parent award identifier recorded
- +0 points
- Solicitation identifier recorded
- +10 points
- Linked official forecast
- +0 points
- Calculated on
- 2026-10-25 10:18:04.631876+00:00
The historical group combines buyer, NAICS, and PSC. Multiple awards in this group do not by themselves establish repeated competitions.
Rule-based research score; it does not measure your chance of winning.
This older calculation does not retain a complete reproducible breakdown. Missing or changed inputs are not assigned invented points: Original award-value bonus input.
Recompete score calculated Oct 25, 2026.
Research next steps
- Check the linked forecast or SAM for a confirmed solicitation and current timing.
- Verify whether remaining options may extend performance beyond the current end date.
- Check the stated set-aside against the solicitation and current certifications.
- Review the award scope and buyer evidence before making a bid/no-bid decision.